Hispanic-oriented casinos: A gamble that has paid off
For many years, Nevada casinos did not make much of an effort to attract the Hispanic demographic, despite the relatively large Hispanic population in the Southwest. There was a clear, underlying assumption that this demographic had little interest in casino gambling, at least not the high-stakes gambling conducted at typical Las Vegas casinos, where it is not unusual for patrons to gamble more than $1,000 in an evening, as well as see expensive 'lounge acts.' Clearly, such assumptions were erroneous given that casinos specifically catering to the Hispanic market are now flourishing in Nevada. Furthermore, because the Hispanic demographic has been so long neglected, even Hispanic leaders are not complaining that their communities are being preyed upon. These new campaigns are seen as a sign of strength of Latino buying power. The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic group's real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and has
The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities.
However, perhaps due to Texas' extreme conservatism, many Texans opposed the idea. Since then, other states have joined Nevada to allow unlimited gambling in their state. From record economic growth to billions of revenue dollars for state expenditures, these states continue to reap from their bold decision while Texas remains watching from the sidelines. Rather than enjoying the same profits as its fellow states, Texas has found it hard to meet its state budget year after year. Instead of taking the road well-traveled--increasing taxes, Texas should take a page from the success stories of these states and legalize casino gambling as a legitimate way
With the Corporate Gaming Act of 1969, Las Vegas began a slow transition towards “respectability.” Gambling in Las Vegas was gaining in popularity in the 1950’s and 1960’s, but the mob presence itself was preventing Las Vegas from attracting the necessary outside funds to turn it into a dominant Metropolis (204). “Nevada seemed to be shedding this image in favor of the many new family-oriented “theme resorts” that were being built, especially in Las Vegas (204). Then there’s The Rat
The community and local sheriff’s office in Santa Barbara County and some of the local government officials are having trouble with the idea of the tribal expansion and their selling of alcohol on their gaming floors. Those who oppose the casino’s newest legalization were quoted in the news article in saying that they are more concerned with public safety than anything else. Then, the tribe’s spokesman, Vincent Armenta (2015), has mentioned that Santa Barbara has many other casinos serving alcohol throughout the casino, and that there are several wineries, liquor stores, and bars serving alcohol to public, as well, so why is the Chumash being singled out. However, as it stands right now the tribe has a temporary license to serve alcohol on its gaming floor, and the expansion is still underway. But this is not the only issue to arise for the
Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.
The streets of Las Vegas Boulevard, which are littered with advertisements picturing naked girls willing to provide their services for a price, can be a scary place as someone takes a stroll. Drunk men stumble out of strip clubs and casinos, and girls in gaudy clothing and stilettos apply lipstick at their post. Nobody knows when someone lurking in the shadows might pop out with a knife to steal an unsuspecting person’s wallet. Or even worse, a friendly-looking stranger walking in the opposite direction could be waiting to come across the right person to drag into a dark alley, muffle their screams so that their cries for help blend into the noisy background of the streets, and do the
It is no secret that Mexico has become a dangerous place in the recent years. However, for many of us Mexican-Americans, it is still our beloved homeland. Whether or not we are forced to go by our elders, many of us visit yearly. Am I afraid for my life? Yes. Would I put my precious life on the line once more? Probably. The secret to not becoming the headline story in Mexico’s national newspaper is blending in.
The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.
The development of tribal casinos or what is commonly referred to as organized gambling can be credited to Native American reservations. Gaming operations have brought phenomenal success to many native tribes in America, and there has been a new dimension to the existing debate regarding Native American sovereignty in organized gambling. There are over 310 casinos ran by about one-third the nations federally recognized tribes, and generate around $10 billion in revenue which is one-sixth of all revenue generated through legal gaming in the country (Evans, Topoleski, 2002). Many of the tribes are now able to provide for themselves essential services rather than wait for the government. However, most
In the early 1930s, gambling was legalized throughout the state of Nevada and casinos began to flourish (Dunstan, 1997). The economic growth in Nevada, especially the city of Las Vegas, has improved tremendously by the creation of casinos. Many people were employed since the operation of casinos requires a huge amount of labor, skill, and expertise. In addition, local retail sales also increased from casinos when gamblers visit the stores to spend their winnings on various items and products (Garrett, 2003). As a result, many state governments began to legalize casinos in order to boost their economies and increase employment. As of today, there are roughly 1500 casinos in the United States and they generate almost 65 billion dollars in revenue (“Facts on U.S Casinos” 2013). However, casinos use immoral methods to achieve this incredible feat of big profit with few government interventions. While the city of Las Vegas becomes more prosperous than before, many citizens lose their fortunes or even lives by the immoral business practices implemented by the casinos. Even though the
The casino marketing is directed to individuals who want to have fun and those who are willing to risk their mortgages (Klebanow, 2009)
Casinos don’t come much bigger and better than Caesars Palace. This is one of the original big Vegas casinos, and it has a fearsome reputation that even the mightiest casinos on the Las Vegas Strip can only dream of. But what it is about Caesars Palace that is so alluring? In this article, we will take a closer look at the global goliath that is Caesars Palace, and see just why it holds such a special place in every Las Vegas gambler’s heart.
Adding to Native American casino fortunes, their casinos are likely to increase over the next few years. It is noted that several states are reaching agreements to allow the introduction or expansion of Native American casinos because of the additional revenues they can provide. This increases the Native American casinos opportunities and consitutes a high barrier for new entrants. The major source for this entry barrier is the cost disadvantage independent of scale regarding the favorable government polices vis -a -vis the Indian Gaming and Recration Act of 1988.
The casino environment is a space of which I am quite familiar. I have spent a considerable proportion of my working life on the casino floor. During my time working for Crown and for other operations, I spent the majority of those years in the VIP gaming rooms that specially catered for specific ethnicities. There are various factors that contribute to the relationship between casinos and the Chinese and Vietnamese peoples. In the following essay I explore the Western exportation of contemporary casino leisure and entertainment spaces to Asia. I examine the spaces and environments casinos produce and how Asian cultural groups use and inhabit them. I expand to contextualize the casino as a venue for entertainment and its function contributing to behavioral and cultural practices of expatriate migrant communities. I conclude by proposing that disruption of the gambling industry from online alternatives will impact social behaviors of communities’ in ways that may contribute to adaptations of interpersonal connections and cultural exchanges for people of Chinese and Vietnamese cultural identities.
“The geographic location of a casino is a huge consideration” (Lewis pg. 1). Demographics, travel patterns and nearby competition play a significant part in casino design. “ Most people in North America live within a day’s drive of one or more gaming areas” (Lewis pg. 1), so in order to attract people to the casino there must be something other than the gaming floor to draw them in. Many amenity and non-gaming attractions must be considered in order to really stand out. The casino must design strong support facilities, a hotel that can accommodate as many players as it can afford, a parking system for the traveling patrons, non-gambling facilities for families and it must be an inviting space.