Houzitis a start-up retail store offering home accessories and gifts to consumers wanting to create a personalized home environment - that "I'm home" feeling. Houzit is planning to cater middle- and upper-class consumers who look beyond the national home accessory for those expressions of individual personality and style. In addition to the offering of unique products, unparallel customer service, quality; value will complement the customer experience.
Growth plans for Housie include an expectation of quite comfortable total revenue Year One. Year Two will develop services and marketing plans, in addition to the Web presence, so that a 30% growth rate is realized. Year Three expectations of further growth with development of e-commerce and
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Providing unique, eclectic and affordable home accents and gifts, we intend to generate a fair return to finance continued growth and expanded community involvement.
Customer Creed
Houzit will inform, inspire and show you, our customer, how to create an expression of yourself within your home. Through custom services, smart pricing and a sense of trust, it is our desire that you will look to us as your valued resource to achieve a personalized home environment.
Employee Pledge our employees will enjoy a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
Keys to Success
The primary keys to success for the company will be based on the following factors:
• SELL products that provide quality and value to the consumer while meeting needs for an expression of personal style.
• PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.
• COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.
• ESTABLISH a visible, accessible and welcoming storefront and website to position us as the premier choice for our products and services within the marketplace and
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A business that establishes itself with multiple channels of operation will set themselves up for continued growth and success. Housie plans to establish an e-commerce business segment in year 3 of operation.
Competition and Buying Patterns
The home decorative and gift marketplace is a diverse arena encompassing many choices for the consumer. While Houzitrecognizes the competition in the industrycomes in many shapes and sizes, our in-depth analysis of each, as outlined below, has allowed us to identify our market strengths, areas of uniqueness and competitive edge.
Situation Analysis
Houzit is a retail store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued success and future profitability. The store offers the most extensive selection of in-stock decorator fabrics as well as a resource for special ordered fabrics. The basic market need is to offer a good selection of decorator fabrics at reasonable prices, for the "do-it-yourself" and the "buy-it-yourself" customers, through a personalized retail store that offers excellent service, design assistance, and inspiration for people to redecorate their homes.
Market
Ms. Tawny Lam is the Nova LifeStyle's President, looking forward to the Las Vegas Market. Even people also looking to the holiday shopping season to experience robust sales in different categories, the consumers are also looking for the best home furnishing solutions with the help of online. The North America is also reports that the ongoing strategy in shopping. Most of the people wish to experience Nova LifeStyle's combination at the same time they looking to find innovative products. This company also cultivates the lasting business relationships
Houzit is a home ware accessories dealer in Brisbane city which specializes in bathroom, bedroom fittings and decorative items. They have 15 stores in Brisbane and managed by their head office which is located in Milton.
Houzit will be a national retail brand since now it is limited to the Brisbane area of Australia. Houzit wants to cater the needs of home makers with a range of unique, high quality homewares made accessible to all through easy payment options. By the next ten years Houzit expecting to have significant retail presence in each Australian capital city, and having around 100 stores in Australia.
Houzit Pty Ltd is a 15 store retail chain located in Brisbane. Houzit is the leading homewares retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area.
Mission Statement: "To attract and attain customers with high value products and services and the most satisfying ownership experience in America."
HomeHelp’s relationships with interior designers and home decorators keeps them up with the latest trends which results in higher sales and in turn is a positive aspect to both companies.
They are more likely to follow the fashion on the time. But customers will also face some problem in choosing the furniture. Second is people will not know which furniture is more valuable and had best quality of furniture. Third is people will not know the whether the quality of the furniture is equal to the price or not. In this moment, Hup Lee Home will launched the package which is “Combo Sale”. It is a set of furniture that had all the furniture that needed for a family to decorate their house. “Combo Sale” include living and dining spaces, bedroom, kitchen, workspaces, and outdoor as well as the decorative items.
As the low price objective is IKEA Group’s backbone, the designer team members of IKEA constantly work together to develop more and more high quality home and furnishing products in a reasonable competitive price. According to IKEA Group’s belief, quality is not only about the product itself, but also about the total customers shopping experience. Therefore, IKEA continues to strive for improvement in every aspect of its business, from supply chain to home furnishing solutions in order to better serve their customers’ needs and
In order to set ourselves apart we realize that it is pivotal for us to build a brand around the services we offer. In order to effective market these services we realize we must utilize local television, radio, and print advertising methods. We also understand that marketing is just the first step. We realize that in order to build brand loyalty with our customers we need to focus on making sure our staff is customer orientated; we need to make sure our staff is abreast of the latest technology and skills; and we need to make sure our customers enter and leave feeling like they are the only customer in the facility.
By expanding the boutique’s target audience by creating an online store and increasing their social media outlets.
Empower your current position, and make the image that you are the right choice brand because you are the best or have a competitive advantage.
Having in place an integrated system for the business has become an essential factor for the organizations. Keeping in view the need of rapidly changing consumer trends, the home improvement stores like MASTERS home improvement and hardware stores are very novel presence in the market. The business model of the MASTERS is very well structured like providing the scope for customers to shop from both online and offline. By enabling the customers to go thru wide range of product information and the technical and shopping assistance for the right products the organization has essentially built an ecosystem that give an enticing shopping experience to the customers.
Provide excellent customer-centric service by collecting customer feedback, connecting on social media like Facebook and Instagram.
To make potential customers feel they are receiving individualized and attentive care by a brand
Our products are outsourced from the world’s best of best to suit the needs of the customers adequately. Moreover, we offer fashion coaching and advise for free to our clients both corporates and individuals. Our payment terms are also flexible. Our online website is made interactive and can be depended upon for timely updates on the new arrivals. Customers can purchase products online and be delivered with twenty-four working hours if the client is