How Corporate Culture Should Be Aware About Their Responsibility

Increasing productivity and sparking motivation in employees, are challenges that managers, businesses, and organizations have struggled with for centuries. While there are many beliefs about which method(s) yield the best results, and what is considered to be the desired result, a ‘one-size-fits-all’ management technique still does not exist. The current movement in psychology, called Positive Psychology, focuses on what is “right” in an individual, and not on their faults. This basic concept is starting to extend its influences into the workplace, making it seem that Positive Psychology may become the key ingredient corporate culture, and all places of employment alike, have needed to promote success and satisfaction in their lines of work.

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

Some ways businesses and organizations can develop an ethical culture in their home region and globally are the different Federal Sentencing Guidelines for Organizations. This was approved by Congress in 1991 to set the tone for organizational ethic compliance programs in the 1990s. These include high levels of oversight, care in delegation of authority, effective communication and employee training, systems to monitor, audit and report misconduct, and consistent enforcement and continuous improvement. The standards are designed to help prevent misconduct that may occur in the organization. If an employee violates the standards, it can incur severe penalties.

Unilever is an international corporation that manufactures Axe deodorant and body sprays. With sales over $100 million, teenage boys use Axe regularly. To market their products, Unilever

Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls

Corporations in our new technology environment are in constant search to adapt old business practices with new corporate culture needs. We have seen the value brought into every organization when human capital is considered a cornerstone of corporate success along with administrative, technological and infrastructure developments. Human capital is the sum of every attribute that adds economic value to what an individual can produce. This includes a wide range of attributes, such as a person’s creativity, useful knowledge in specific areas, work skills in particular field, social skills, personality, and work ethic (Flair, 2013). The following paper will show just how human capital is valued and used to create a better culture within a company.

Developing corporate culture can help to bind together members of the team as they internalize the values of the particular corporate culture. Individuals entering the project for the first times are initiated into the culture in various ways, sometimes through a planned programmed of induction, and identify with this culture which then influences their behavior. As a consequence, all will act in the desired way regardless of and in the absence of any sanction or incentive. However neither is necessary in an enterprise with strong corporate cultures. Clearly it is not just a matter of any behavior. In an ideal world, culture should encourage: • Strategic thinking at every level of the organization • Employees to be entrepreneurial, not

Now Unilever is a multi-brand company that has over 400 different brands under them. Since Paul Polman became the CEO of Unilever in 2009 their business plan was shifted from food brands to beauty and hygiene products as they are more financially beneficial. The same year Unilever created a sponsorship with a NASCAR team JR Motorsports for advertising purposes of their products and to gain more publicity.

Corporate social responsibility of the company manifests itself not only to customers but also employees and environment. In the brand’s core there are based principles of respect and understanding for the normal functioning of all processes starting from the development and production to marketing and sales of finished products. The LVMH values in people their interests, needs and values (Social Responsibility, n.d.). This policy is ideally focused on developing new ways of production and using raw materials and resources in innovations according to environment changes. That is why, one of the most important parts in production of product plays The LVMH Environmental Department. The main objectives of the Department are aimed at designing of products by using new innovations and controlling environmental risks (Environment, n.d.).

Unilever is a complex organization. Unilever has two holding companies: Unilever PLC, which has its registered office at Port Sunlight in Merseyside, United Kingdom and its head office at Unilever House in London, United Kingdom; and Unilever N.V., which has its registered and head office in Rotterdam, The Netherlands. Unilever PLC and Unilever N.V. and their subsidiary companies operate as nearly as practicable as a

Secondly, Unilever N.V is a public limited company it is registered in Neitherland and its securities are listed on Euronext Amsterdam and New York Stock Exchange. These two parent companies, together with their group companies, operate as a single economic entity referred as Unilever Group for reporting purposes and present their consolidated financial statements. Unilever is operating in 170 countries around the world and it has a big portfolio of more than 400 brands.

Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people, who buy our products, helped us to grow into one of the world 's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. In the last four decades, Unilever in Bangladesh are dedicatedly bringing new and quality products for the hardworking Bangladeshi people to refresh them after long day at work. About 90% of household in Bangladesh use one or more of our products.

Corporate responsibility has become one of the most important aspects in marketing, it is a very essential matter for the companies’ development and sustainability. Nestlé has used its corporate responsibility to be more responsible towards its stakeholders, the societies and the environments it does business in. as Nestlé is the biggest food and beverage company it tried to make a good image about its business, for instance selling healthy food, creating job opportunities, and creating shared value. Therefore Nestlé is being helpful for the societies not only by selling products but also by employing people and caring for them and for their families, this created a trust between the company and the employees moreover a

Unilever’s distributors have a very good relationship with them. and the important thing is that they must integrated into total marketing mix because of time and money required to setup an efficient channel.