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INFS1602 Assignment A Essay

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R&L Crowdsource
April 2013

Table of Contents

Executive Summary 4

Target Markets 5

Opportunities & Threats by Porter’s 5 Forces Model 6-7

Business Strategies, Web 2.0 Technologies & Applications 8-9

The Business Model 10-14

References & Overview 15-18

Executive Summary

The purpose of this report was to design a start-up strategy and IS infrastructure for Ruth & Luke (R&L) Crowdsource’s business. Research for this report identifies the focus (target market), opportunities and threats in entering the market and provides a detailed business model.

This report incorporated recent statistical data in relation to online social media, various …show more content…

The company will have a middleman role, which connects the suppliers to its clients. There are few economies of scale in place because there is no significant capital investment required and specialised technology is not required. The company will likely encounter other competitors coming into the market when it commences sooner or later. However, its strong brand development achieved by successful and stable customer relationship established will lead to a low threat of new entrants in the market.

Substitute products and services Those who request these services would be less concerned about the process, caring only about the outcome. The assumption based on this initiative is that “the wisdom of crowds” will come up with optimised ideas for the challenges. Furthermore, clients who are considered as conservative will have a tendency to solve the business problems with internationally well-recognised business consulting companies as they can work collaboratively. They provide more systematic ways of solving problems and can work interactively with the companies as their group of employees will work for the company with well-trained and qualified human labours while it costs more. This may result a high level of client satisfaction rate. Furthermore, there is the likelihood that large sized

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