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Inventory and Forecast

Good Essays

3. Based on the description in the text and the evidence in the Exhibits 6 and 9, what went wrong with the SF-6000 forecast? Launching the first 8 megapixel sensor and 10x zoom camera on the market was a big accomplishment for Leitax. On their official press release, the SF-6000 was named as an "a tool for serious photographers". There were huge expectations about the product and everyone at the company was pretty excited about it. Their biggest challenge was the forecast for a new product with huge expectations and great reviews. It was no easy task given all the parts involved were blinded by excitement, and according to their new model of forecast, the final number should be a consensus between all the interested functions. Leitax …show more content…

Ignoring capacity was an issue. By doing that, if maxim capacity was reached, there was a huge possibility of backordering and that would translate in decrease of velocity, inaccurate planning and worse: unhappy customer. Capacity should considered into forecast and planning. The CP should focus on sell in as it is more attractive to the retailers, the product is closer to final customer so there is improvement on the supply chain, not to mention the costs over the inventory. Also, the compensation metric for sales used should be the percentage of sell in that became sell through. This way, Leitax would make sure that they are not boosting the numbers as they are compensated by the percentage of sell in that became sell through. The company would have more accurate numbers and it would not incur on permanent inventory costs as they forecast would be more accurate. CP should not be reviewed monthly basis, but it should be a intermediate range term and check point every quarterly. On the other hand, sales, marketing and production should work closely on a weekly, monthly basis to determine the best course of action to achieve the optimal balance between supply and demand while meeting the expected forecast. They also should be able to provide an accurate response and predict if anything had changed and it needed to be reviewed by DMS. that brought formalityformality to the process and a new process where everyone would agree,

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