Define URL and why you as an analyst should care about its importance. Explain the URL Parameters. Explain cookies and why these matter.
In this present web-savvy era, URL is a genuinely basic abbreviation which is broadly utilized as a word as a part of itself, without much thought for what it remains or what it is included. In this paper, the fundamental ideas of URLs and internet Cookies are discussed about with spotlight on its significance in Analytics perspective.
URL
"URL is an acronym for Uniform Resource Locator, and is used to determine addresses on the World Wide Web. URL generally affirmed by sounding out every letter yet, in a few quarters, pronounced "Earl" - is an exclusive address for a file that is approachable on the Internet. An easy way out to get to a Web site is to enter the URL of its home page file in your Web browser 's address line. However, any file inside that Web site can likewise be indicated with a URL. Such a file may be any Web (HTML) page other than the home page, an image file, or a program such as a typical gateway interface application or Java applet. The URL includes the name of the protocol to be utilized to obtain the file resource, a domain name that recognizes a typical computer on the Internet, and a pathname, a hierarchical description that dictates the location of a file in that computer.
URLs have the following format:
Protocol://hostname/other_information
For example, the URL for Saint Joseph’s University 's home page is:
Cookies are used to collect the information about your visit to the website. This information can be used in many ways for the multiple devices to monitor and maintain the information about the visitors to our website. Some visitors may set the browser not to accept the cookies or notify when you receive the cookies for deciding whether to accept the cookies. If you do not accept the cookies then you will not experience any visit orelse you have to subscribe the service offerings on this website. These cookies play an important role for providing the good customer experience.
In today’s era of technology, many people are concerned about internet privacy. Most concerns are usually sparked by misinformation. One piece of technology that is most misunderstood is the cookie and its uses.
Hypertext Transfer Protocol, HTTP, is a primary standard which lays the foundation for which the World Wide Web is built upon. HTTP’s main purpose is to receive requests for and deliver content on the Web. The Internet Engineering Task Force’s, IETF, Request for Comments, RFC, 7230 describes HTTP as “.. a stateless application level protocol for distributed, collaborative, hypertext information systems.” (IETF 14). Overall it is essentially the main way of distributing web pages and is what the http in the url of links stands for.
XYZ Inc. also collects specific information passively, such as obtaining online, non-identifying information through the use of cookies technology and Internet Protocol (“IP”) address tracking. Non-personal identification information might include the browser used by customers, type of computer, the operating systems, the Internet service providers, and other similar details (Chapter, 2017). The XYZ Inc. system automatically gathers information about the areas visited on the Site and about the links selected from within the Site to other sites (ISACA, 2017). Most browsers are set to accept cookies. Customers can adjust their browser to refuse cookies or to alert them when cookies are being sent, however, if they disable cookies, the full functionality of the sites may not be available to them.
The first part of the URL is called a Protocol Identifier and it indicates what protocol to use, and the second part is called a Resource Name and it specifies the IP Address or the domain name where the resource is located. The protocol identifier and the resource name are separated by a colon and two forward slashes. Each time the client taps on the connection URL finds the archive to be recovered. URL Parameters are parameters whose values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views. This very page, for example, sets a parameter in the last bit of its URL (url-parameters), which is then used to filter a data source that fetches the appropriate entry from the “Concepts” section. Every individual Concept view on this site is thus powered by a single page. You can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL. For example, http://example.com?product=1234&utm_source=google
The Internet is one of the most important aspects of life in the 21st century. The technological advances in the world today have made the internet an essential part. The uses of the internet include communication, a source of information, and marketing in businesses among others. It is estimated that more than 47% of the world populace have access to the internet and uses it for varied purposes ("World Internet Users Statistics and 2017 World Population Stats," n.d.). However, despite the popularity, very few people understand the functioning of the internet when they are browsing since they usually consider them as technical stuff. To appreciate the operation of the internet, there are several aspects that a person must understand various aspects such as the Uniform Resource Locator (URL) and its parameters like cookies. More so, their importance should be understood especially for analysts.
URL (Uniform Resource Locator) is nothing more than the address of a known distinctive resource on the Web. A URL is a collection of various parts, some obligatory and others voluntary. First is the protocol and it indicates which protocol the browser have to use. The Web necessitates one of these two, however browsers also know how to lever other protocols such as mailto: or ftp. It points to which Web server is being called for. On the other hand, it is probable to honestly use an IP address, because it is less expedient and is not frequently used on the Web. Second segment is the port which specifies the practical door used as a way in for the resources on the web server and application. Third segment is the anchor which signifies a
These days if we see any business whether it is a small or a big but all of them should have online existence. And these data online can be stored through a web site or a web page. The user wishing to access this information will then search for it, but there are billions of web sites and web pages. How will one be able to search for the specific web page or website? So there should be a specific name, number or name tag through which we can differentiate all websites and web pages. The URL plays the same role as the name or identity of a web page or website. Basically a URL is one type of uniform resource identifier (URI); the generic term for all types of names and address that refers to objects on the World Wide Web. There is a specific format of URL. We can also say URL as a web address. The uniform resource locator (URL) was developed by Tim Berners-Lee in 1994 and the Internet Engineering Task Force (IETF) URI working group. The URL format is specified in RFC 1738 Uniform Resource Locator (URL). Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example: - .com, .net, .gov, .edu, .org etc. because the internet is based on IP address, not domain names, every web server requires a Domain Name System (DNS) server to translate domain names into IP address. A domain name is the address of your web site. This is what is entered by your users who wants to see your web page or
In this present web-savvy era, URL is a genuinely basic abbreviation which is broadly utilized as a word as a part of itself, without much thought for what it really remains for or what it is included. In this paper, the fundamental ideas of URLs and internet Cookies are discussed about with spotlight on its significance in Analytics perspective.
A URL is one type of Uniform Resource Identifier (URI) the generic term for all types of names and addresses that refer to objects on the World Wide Web. The term Web address is a synonym for a URL that uses the HTTP or HTTPS protocol.
A URL (Uniform Resource Locator) is defined as human-readable text that is designed to be used in place of IP addresses. Computers use these text-based addresses to communicate with servers. Entering a URL in a web browser is the mechanism for retrieving an identified resource. A URL has many important factors but perhaps the most important factor is its ease of discovery. Visitors on the web have to be able to find a website based on the URL name. All major search engines (Google, Bing, etc.) return search results extracted from millions of web pages based on what the search engine considers to be most relevant to the user. Search results listed on a search engine are ranked based on relevancy. How the content on a website coordinates with a URL is part of that ranking. A search engine optimization (SEO) analyst’s job is to find, attract and engage internet users. To make sure a website is easily discoverable, a URL should be tailored to the content of the website. There are a number of factors that should be considered when creating a URL and they will be discussed in this report.
Life is pretty splendid when all the sites become statistic and were data. URL’s were all simple website address. It was easy for any web analytics tool to analyzing visits to that specific page and count the page visits and views. When the web became more dynamic and complexed than before. There will be lots of problems show up on the surface.
Although association rule methods have advantages, there are also some limitations that might cause loosing information. Exemplary association rules concentrate on the co-occurrence of items like purchased products, visited web pages, etc. within the transaction set. A single transaction can be a payment for purchased products or services, an order with a set of items with a historical session in a web portal. Alternate independence of items, products and web pages, is one of the most significant hypotheses of the technique, but it is not fulfilled in the web domain. Web pages are linked with each other by using hyperlinks, and they often calibrate all potential navigational paths. A user can enter the required web page address URL to a browser. However, most navigation is completed with the help of hyperlinks created by site administrators. Hence, the web structure sorely incarcerates visited list of pages, user sessions, which are not independent of one another as products in a ideal store. To access a page, the user is usually imposed to
URL remains for Uniform Resource Locator, and is utilized to indicate addresses on the World Wide Web. A URL is the essential system ID for any asset associated with the web (e.g., hypertext pages, images, and sound files). URLs have the following format: protocol://hostname/other_information. URL is the global address of document and other resources on the World Wide Web.
URL is the abbreviation of Uniform Resource Locator. Some call it as Universal Resource Locator. It is a web address. It refers to a web resource that specifies its location on a computer networking and a mechanism for retrieving it (Wikipedia).It says that it is the means to access an indicated resource.