The lift market in North America is divided into two main segments of In-ground and Surface. Surface lifts (two posts, four posts, scissor, and other) take up 79% of the total market in 1999, while In-ground (single post, and multiple post) occupied the rest with 21%. There were a total of 49272 lifts sold in North America and the U.S. market is 10 times larger than the Canadian market. Hoists ranged from $3,000 to $15,000, while Jolson Auto motive’s average retail price was in the upper middle at $10,990 (company received average of $9,210). Scissor lifts account for 4.7% of the total lift market with 2316.
1.) 49,272 hoists sold each year in the U.S., 1054 being sold by Jolson.
Based upon the information given, if Jolson sold 1,054
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8.) There is a strong opportunity to build the U.S. Market
Jolson has the opportunity to open a sales office in NY that would serve the New England and Mid Atlantic market for the Jolson lift. If Jolson had a dedicated sales team serving this area, then the possibility of increasing market share is a possibility.
9.) There is a strong opportunity to enter the European Market.
Jolson has an opportunity to enter into the European market with little to no liability in the current plan from Bar Maisse.
10.) Each Distribution channel earns different levels of profit.
Jolson’s direct sales distribution receives 100% of the profit earned from each hoist sold. Through Canadian Distributors, Jolson receives 80% of the selling price. Lastly through the U.S. Wholesaler distribution, Jolson receives 78% of the total selling price. By using this information. Jolson can evaluate which distribution channel has the most profit potential. .) Recommendation of Action
a.) Should Jolson stay with their existing overall marketing strategy?
a1.) Establish a sales office in the Eastern section of the United States.
Based on the information provided, Jolson should keep their three levels of distribution (Direct Sales, Canadian Distributor, and U.S. Wholesaler), while adding an additional market strategy of opening a sales office in the United States around the New England area. The United States has 264 million people with 146 million cars. If the
The price of a single hoist ranges from $3,000 to $15,000 making the purchase a capital
This case involves a male and female Hispanic, entering TJ Maxx during business hours, and concealing various items in their bags. The suspects attempted to leave the store without paying for the items. Loss Prevention Agent Sergio Castro made contact with the suspects at the front entrance and retrieved all of the loss except for a black Michael Kors purse, valued at $159.99.
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According to AS 3, Paragraph A8 “good audit documentation improves the quality of the work performed in many ways, including, for example:
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Based on our projections for the years 2002-2004, the biggest driver that effects debt is the company’s operating expenses. Based on the history of the upward trend of operating expenses, our recommendation is that The Body Shop needs to concentrate on lowering the operating expenses, and keeping those expenses around 45% or lower in order to avoid borrowing money. Our 45% recommendation includes a safety net which will prevent having The Body Shop borrowing cash if sale do not continue to climb at a significant rate.
Based on J.C.Penney’s current situation, and the above issues, we recommend the following strategic models.
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On November 14th's airing of Sukira, Super Junior's Kiss the Radio, Ryeowook said "Due to my busy schedules, I have decided to return back to the group's dormitory living with Kyuhyun." Ryeowook announced his departure from the group's dormitory back in September, in order to spend more time with his family members. However due to his busy schedules he has decided to return back to the group's dormitory with Kyuhyun.
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