Jones Blair
Case Analysis
January 31, 2012
Table of Contents
I. Factual Summary: 3
How might one characterize the paint coating industry? 3
How might one segment the Jones Blair market area? 3
Which segments represent opportunities for Jones Blair? 4
What is Jones Blair’s competitive position in its market area? 4
II. Case Problems/Opportunities: 4
III. Alternatives: 4
Increase corporate brand advertising by $350,000 4
Reduce price by 20% 5
Add one additional sales representative 5
Control Costs 6
IV. Selected Solution: 6
Which segment should Jones Blair pursue? 6
What strategy should Jones Blair adopt to reach the segment identified? 6
V. Conclusion: 7
I. Factual Summary:
The executives at Jones Blair find themselves at an impasse.
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A potential problem with this strategy is with a large, non targeted marketing push, 75% of audience the company would be targeting is not purchasing paint. Based on the company’s standard of recovering the costs within a year, if the company doubles its advertising costs, sales should show a significant increase and there is no guarantee of this.
Reduce price by 20%
By reducing the price, Jones Blair will be more competitive with other brands. Right now, Jones Blair is prices significantly higher than all other brands and when a consumer sees the brands side by side at a store, they may not realize the higher quality of Jones Blair paint, just the higher price and immediately select against.
A major issue is since reducing the price 20% reduces the profit margin to 15%, to maintain the same profit while reducing the price, the sales must be $28 million for this year. This is an increase of 233% in one year to justify reducing the price this much. This is a highly unlikely target.
Another potential problem is Jones Blair could lose the consumer’s perception of the company being high quality, high customer focused. Jones Blair has continually put focus on being the leader in quality and customer satisfaction and if the company’s prices are the same as all the other brands, what makes Jones Blair stand out?
Add one additional sales
Todd Wates, now 28 years old, has been treated for Cystic Fibrosis (CF) since he was eight years old. He currently resides with his mother Sarah, and father Anthony, in a two-bedroom apartment close to the hospital where he receives treatment.
Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.
During this Period We decreased the price of our product from$ 5.45 to$ 5.29 to be more competitive in compare to our rivals and increased the sales force in chain drugstores and Grocery stores since they were receiving more sales than the other channels. As a result we increased our sales $29 million.
Facts: Antoine Jones (defendant), a nightclub owner in the District of Columbia was suspected for drug trafficking by the FBI and Metropolitan Police Department task force. As a joint task-force investigation, the FBI applied for a warrant that authorized the use of an electronic tacking device on the Jeep Grand Cherokee registered to Jones’s wife. The United States District Court for the District of Columbia issued the warrant, in which authorized an installation of the device on Jones’s vehicle within in the District of Columbia and and within 10 days of the issuance of the warrant. However, the government did not install the device on the undercarriage of Jones’s vehicle until the eleventh day
Defendant, Aaron Mercer (“Mercer”), by and through undersigned counsel, hereby answers the Interrogatories propounded by Plaintiff, Danielle Price and states as follows:
Mission statement: Delaware State University is a public, comprehensive, 1890 land-grant institution that offers access and opportunity to diverse populations from Delaware, the nation, and the world. Building on its heritage as a historically black college, the University purposefully integrates the highest standards of excellence in teaching, research, and service in its baccalaureate, master’s and doctoral programs. Its commitment to advance science, technology, liberal arts, and the professions produces capable and productive leaders who contribute to the sustainability and economic development of the global community.
Sherman Red is an 80-year-old male who was diagnosed with diabetes six months ago and is now admitted to the local hospital for a diabetic ulcer to his right great toe. The toe is infected and the patient is diagnosed with possible sepsis. The scenario depicts a presentation of sepsis in the elderly. This shows how wound healing and care of a diabetic patient can be difficult if not followed closely. The complication that can result from a diabetic ulcer can be devastating. It is always important that a patient is in full compliance with the treatment to prevent other health problems. The infection of the wound could have been avoided if treatment was taken seriously. The nurse must conduct a head to toe assessment of the
I would put Porsche Winter Equipment sale promotion advertisement on three different newspapers for a 12-week campaign so that to make more people watching Porsche advertisement every week. Then, 24,000 direct mails will be sent to the current Porsche owners. As drivers usually have a habit of listening to the radio, I plan to choose 14 rotators to play Porsche’s advertisement. Because the mid-high income people are the Porsche’s target users, who would have the habit of reading magazines, such as luxury car, real estate, tourism, the economist and business management, I decide to put Porsche’s advertisement on five different magazines. In addition, outdoor wallboard and online advertisement would be effective to attract more potential buyer. Therefore, the total advertisement fee is $379,940; and I think this marketing plan and strategy is acceptable and reasonable.
United States v. Jones had helped established what would be considered intrusive and it would be easy to see that the accumulation of such personal information through cell phone location data would qualify as overly invasive. In Smith v. Maryland, the court had stood by the decision that “a personal travelling in an automobile on public thoroughfares has no reasonable expectation of privacy in his movements from one place to another because he voluntarily conveys to anyone who wants to look the fact that he was traveling over particular roads in a particular direct, the fact of whatever stops he made, and the fact of his final destination.”
This case is about Janmar Coatings, a paint coatings company based in the southwester United States. The company has come across a dilemma on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States.
Jones Blair Company, JBC, currently faces a unique challenge in which the upper level management must act in order to maintain its profitability. Jones Blair current market position is in the process of being eroded due to the mass merchandising efforts of companies like Kmart and Sears. In developing their strategy forward, Jones must address two key issues to address the problem statement. First, Jones Blair must determine which marketing medium they will use to access their potential customers. Secondly, they must determine the geographic locations in which
Since the paint market has shown that consumers are price sensitive, cutting our price by 20 percent should in fact drive up sales. Perhaps we can achieve a larger market share if more people are drawn to our higher quality product, which is now at the similar price of the rest.
If Terry decides to use the specialty paint supplier then the best promotion strategy would
In the first scenario, with pricing reduction of BG400 the total margins are clearly reducing. So, the current pricing should be retained. In the second scenario, a price reduction in the range of $23,000 may be considered to achieve slightly better revenues with the same total margins. Even at the $15,000 pricing level of Sony 1270, changing the price of BD600 would not do any difference to its total margins. So the pricing of BD600 should be retained at the current levels in both scenarios.
Because of inconformity in target customers and price strategy, reducing price may increase demand of M5, but it will not be a big change for M5 because it already has a large loyalty customer base.