Jurlique Marketing

In addition, the fastest growing segment of natural personal care is the cosmetic industry such as Cosmeceuticals, a future generation and a backbone of

In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the target market. One of the marketing mixes being directed for physical shops and the other one for an E-Store. Two business people were interviewed to gain information about strategies and day-to-day goals in small brands as such. Elena Torre, cosmetician and owner of “Saint Germaine”, a Natural Cosmetics brand, was one of the

This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will

Consumers are constantly changing, with the pressures of life and lack of time; we are becoming more of a spiritual society. Our concern towards the environment is increasing along with social responsibility. For consumers nowadays, transparency is something vital and they are increasingly aware of what ingredients make up a product. Men’s habits in regard to personal care has been increasing rapidly over the past few years and the trend is to continue, which will change the market. The anti-aging skin care segment is also growing due to the large population of baby

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

The government, as a socialist entity, has policies that publically fund health care, progressive taxes, outlaws capital punishment, tries to eliminate poverty, emphases on cultural diversity, and have legalized same-sex marriage.

Humans have been interested in altering and improving their appearance for centuries. Turning from one product to the next, no matter the consequences, to try and achieve their ideal self-image. Perhaps, some would say, it is in humans’ genetic “makeup” to try and be the best they can be. But, where should the line be drawn? History dating all the way back to Ancient Greece shows signs that lead was used as a cosmetic, applied to the eyes and face. This would cause skin lesions, madness, and even infertility among the lucky (Mapes, 2008). Is it really worth it? Does beauty actually equal pain? These questions can invoke a kind of curiosity about present day skincare and cosmetics and how they are affecting human bodies in a more modern setting. All of this considered, consumers should educate themselves on what exactly is inside their skincare and cosmetics products for their own safety.

The penetration of advanced biotechnologies in the development process of skin care products has created both problems and opportunities for the business. A perfect understanding of the scientific nature of the business by each stakeholder is crucial in order to address the problems and take advantage of these new and unique opportunities. By detailing the problems, we will take an in depth look at the way science is conducted in today’s beauty industry, and provide suggestions as how to maximize the benefits of research for this industry.

Every time we shop the personal care section in malls or beauty stores, there are countless types of products. According to the survey of 2,300 people conducted by EWG 's Skin Deep Cosmetics Database, we use nine personal products daily on average. One percent of men and twenty-five percent of women surveyed use 15 or more products every day. We use cosmetics and other personal care products without doubt of their quality and safety because we believe government and law regulate unhealthy ingredients and oversee the quality. But we barely pay attention to what we are using-- the ingredients, impact on human health and natural environment. Surprisingly, cosmetic companies are not required by the law or government to conduct any health study or product testing before selling these products. Thus, consumers are not well protected from potential harms caused cosmetics. In order to make sure we are using safe products, a green movement for cosmetics was started by some youth from high school in California. The objective of this movement was to challenge the cosmetic industry and government and require them to regulate the ingredients used in personal care products.

Cosmetics are products that are used by almost every woman on planet Earth. The reasons that drive women to purchase these products are vast and intriguing. Whether it’s the nifty adverts that the cosmetic industry utilise or if it is just the brand name, we will remain wondering unless this topic is researched.

Information source 1: Malaysia Cosmetic Market: Current and Future Prospects, Mohamed Azmi Hassali, 23 October 2015

The organization being discussed is L’Occitane, the French company, which is one of the most successful businesses in the world. L’Occitane means “Women from Occitana.” The company was found in 1976 by Oliver Baussan in Provence, France. L’Occitane is well-known for natural beauty products that never tested on animals. Overall, most of the products in L’Occitane are made out of 86% natural ingredients. However, some of the new products are made out of 96% natural ingredients and were certified by Ecocert. Ecocert is an organic certification organization in France that certifies food products, beauty care, and perfume…etc. The brand value of L’Occitane are “Authenticity and Naturalness,” “Effectiveness and Pleasure,”

To turn things around and make the Cleopatra product successful in Canada we need to swiftly make a few major changes to our marketing/product strategy. We need to grow by drawing more market share from competitors, as the Canadian soap market is changing. Focusing on Skin Care was the correct segment to target but we have made a few blunders making assumptions and conducting incomplete research before product launch, only based on a successful launch in France. Ultimately we are failing to meet our targets. The marketing campaign did indicate a positive result in increasing brand awareness, which is a strength for us. While there are three opportunities for a course of action to take, my recommendation is that we adjust strategy as there are specific areas that can be fine-tuned for improved market performance, as my data shows that this direction will have many benefits. With these careful revisions to our marketing strategy and some minor modifications to speed this process up we can eventually reach the goal of a 4.5% market share with the following suggestions.

According to intelligence data from CPTA (2013), the UK cosmetics market is worth an estimated £8.5bn with skin care reaching nearly £2bn alone. Expanding market trends are anti-aging / anti-wrinkle products and an increasing market for men’s products both because of the growing youth culture within an aging population. Skin care is the current product with the largest growth factor overall in the UK Cosmetics Market according to Transparency Market Research (2013).