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Keith Yamashita Analysis

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When watching Keith Yamashita's video, I discovered the main purpose of its intent was to uncover the creative process and perception for CEOs to carefully design and explore innovative ideas. Yamashita illustrated his points in a narrative way; he told different stories of past and present CEOs whom he assisted and the learning experience he gained for each individual CEO. The intended audience appeared to young and middle age leaders who are either in top level management positions or are entrepreneurs who are pursuing higher career goals. The points that are the most convincing are the different scenarios of what a CEO does, is what he/she sees. The points that are less convincing were irreverent information about everyone touches art and the importance of watching art. …show more content…

He used the tangled weird rope example to demonstrate his argument about CEOs becoming great designers and how people are connected /tied together by human experiences. He also defined the term “design” as something that does not yet exist, but will eventually exist when a leader arranges his/her elements to become a reality.
The organization of Yamashita’s lecture was presented in a well descriptive storytelling way; I felt as though I was visually in the room with him traveling back through the past times. His arguments were clear and concise and his overall delivery was fairly well-organized. He used concrete examples and linked them to his key arguments. However, sometimes his delivery of key ideas was convoluted and too short to comprehend with little details. For instance,Yamashita stated, “There are twenty design jobs a CEO must do to be a great CEO,” but he failed to identify those jobs and how to differentiate between

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