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Kinh Do Corporation

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Table of contents Introduction 2 Content 3 I. Context of business strategy 3 1. Vision 3 2. Mission 4 3. Value 5 II. The significance of stakeholder analysis 7 1. Significance of stakeholders 7 2. Stakeholders analysis and its importance 9 III. Environmental and organizational audit of Kinh Do Corporation 11 1. External environment 11 1.1. PESTEL analysis 11 1.2. Five forces 14 2. Organizational audit 18 IV. Applying strategic positioning techniques to the analysis of Kinh Do Corporation 21 1. SWOT matrix 21 2. Apply strategic positioning technique to analysis of Kinh Do 22 2.1. Combination 22 2.2. Business strategies of Kinh Do Corporation 23 2.3. Recommendation 25 …show more content…

Our products are pioneering market-leaders, hygienic, healthy, satisfying and conveniently available to all consumers. o Our Shareholder Mission is to not only maximize investment returns over the long-term, but also to manage risk in order to give surety and confidence those investments can achieve our shareholder's goals. o Our Partner Mission is to create sustainable value for supply chain partners through creating innovative food products which address consumer demand trends and satisfy or exceed consumer expectations, and provide equitable returns for all. o Our Staff Mission is to nurture and develop the skills and abilities of our people to meet the professional demands of their work and satisfy their personal needs. In this way we create dynamic, creative, innovative and dependable members of the Kinh Do family. o Our Community Mission is to contribute to the communities in which we operate through sponsorship programs and targeted community development and support activities. Kinh Do sets specific mission for each object of the company, which are consumer, shareholder, partner, staff and community. Mission statements of Kinh Do do spell out its overall goals, provide a sense of direction and give a guide of organizational framework. These statements succinctly represent the Kinh Do’s purpose for existence and clearly address concepts such as ethical position

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