The first type of social media was created in 1997 and it was called Six Degrees. It allowed you to upload a profile for yourself and be friends with other people on the site. It wasn’t until February of 2004 when Facebook was created by Mark Zuckerberg. When Facebook first came out it was an instant hit. Another social media that is trending is Twitter, which was created in March of 2006. Twitter did not become as big of a hit as Facebook in the beginning because Facebook was still the highest used social media in the world at the same time Twitter came out. In the book by Malcolm Gladwell, The Tipping Point, it helps shows how twitter and social media is more of a connector than a maven or salesperson. Without the use of social such …show more content…
Now and days people do not write or call each other they just go on social media, such as Twitter, to see what their friends and family are up to over the holidays. According to google trends, during the time span of December 28 to January 3 of 2014 to 2015, the amount of people who visited the online site, not including the app itself, increased by 5%. Twitter is a connector according to The Tipping Point because “connectors are social glue: they spread it” (Gladwell 71). Connectors are people or things that help spread the word about something. Twitter also trends because it can help social activists get their word out about their activism. For example, Will.i.am is a social activist has a twitter account to get is word out about his fundraiser I.am.Angel Foundation to help get the education kids need that are unfortunate to have it. According to the official Twitter site it is stating that they will continue to help Twitter be more popular in the social media era. It states that to them it makes sense that will continue to know what is increasingly popular and know what is important in “news organizations, retailers, first responders, government entities and more” (Kolb). In the book The Tipping Point, it stated in example of how a brand Airwalk, type of shoe, increased their sale and how to successfully market their campaign. Twitter does this when they are …show more content…
Either some are on just to make fun of the comments he makes or to be able to connect with their president. Donald Trump currently has 25.5 millions followers out of the 318.9 million people in the United States. In one of his latest tweets he states, “The White House is running very well. I inherited a mess and am in the process of fixing it” (Trump Twitter). This implies that the previous president, Barack Obama, did not do a very good job with his role and some of the comments made on this certain tweet were good and mostly bad. But it is major breaking news like this that keep the followers on Twitter more active on the social site and this helps Twitter be more and more
On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential
In The Tipping Point, Gladwell follows trends from their beginning to their end and he tries to figure out why some ideas "tip" and others do not. Firstly, Gladwell gives the three rules for the tipping point which are: contagiousness, the fact that little causes can have big effects, and transformation happens in one moment.
Malcolm Gladwell’s “The Tipping Point” is radical because he talks about how the environment can change people behavior. The environment could have caused people to change for better or worst. For example: When people were placed in an environment of filth they are more violent and hectic causing the crime rate to increase. When you come from a bad neighborhood you are statistically more likely to be dangerous and belligerent. If you were to place people into a different environment, you can expect change (not saying it always work). Throughout the story Malcolm gives many examples of change. He starts off by talking about four young men who were on a New York train.
The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented
In The Tipping Point, Malcolm Gladwell uses the first and third point of view. The first person allows Gladwell to share his own personal stories, which contributes to his key points. Gladwell utilizes the third person in order to describe specific facts and events, which further influences the reader. Throughout the story, the point of view shifts from first person to third person when Gladwell talks about a new topic, and then he makes the shift when he shares an experience relating to the subject. The shift is important because it supplements the subject with a real-life application. If told from a different point of view other than first or third person, then Gladwell would lose the synergy between his first person key points and third person experiences.
Malcolm Gladwell's publish book tipping point in 2000 main them of the book is that How Little Things Can Make a Big Difference. The tipping point, is the moment at which an idea clips on and spreads. He uses the symbol of epidemics that how an idea, messages and products spread he also arise a question that Why is it that some ideas or products start epidemics and others don't?
Chapter four in the book “ Tipping Point” by Malcolm Gladwell discusses the power of context: Bernie Goetz and the Rise and Fall of New York. To illustrate the power of context, Gladwell goes up against the rapid decrease in violent crime rates that occurred in the 1990s in New York City. In 1984, a man name Bernhard Goetz who was walking to the subway was approached by four young black men asking him for money. In response Goetz took out his weapon and shot the four black men. In the consequence of the shooting, Goetz became something of a hero. At a time when crime rates in New York City were increasing, Goetz was seen as a brave man who stood up to dangerous criminals. Although Gladwell recognizes that a wide variety of complex factors
Paul Revere and William Dawes both set out to warn the Americans saying, “The British are coming!”, but Revere was far more successful in getting the information to the correct people. Why? In the book The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell answers this question and others like it. Written for “anyone who is trying to create a change with limited resources,” or “anyone who wants to understand the world around them in a different way,” this book explains the tipping point: the moment when a product, behavior, or idea seemingly suddenly spreads throughout the world. Gladwell claims three rules contribute to the start of the tipping point: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. In The Tipping Point, Malcolm Gladwell successfully shows that these three concepts lead to the start of the tipping point.
In the nonfiction novel The Tipping Point, Malcolm Gladwell takes his readers on a journey through an array of social epidemics to observe what causes them to spread globally, or what he calls their tipping points. His style, along with an unambiguous tone and diction, captivates the interest of his intended young adults audience. He argues that tipping points have three different causes: the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell successfully connects with his reader and presents much evidence to defend his viewpoint before turning it over to the reader for he or she to try to cause an epidemic on his or her own. With situations so massive as social epidemics, the complexity of the topics he proposes could be very arduous to understand, but, through his style, tone, and diction, Gladwell makes his points clear.
In The Tipping Point by Malcom Gladwell, Gladwell discusses how ideas are spread as a result of social epidemics. Through his concepts of The Law of the Few, The Stickiness Factor, and The Power of Context, we can examine how certain ‘sticky’ trends spread through our society. The trend I will be examining now is the current ‘man bun’ epidemic. The so called ‘man bun’ came to be the latest fashion trend for men due in part to the internet and to other factors as discussed in Gladwell’s The Tipping Point.
Malcolm Gladwell's book The Tipping Point offers a fascinating and insightful way to think about the issue of epidemics. Those elements Gladwell believes are the basis for why epidemics start allows the reader to think about their world in a way they never thought they could. I would not have thought of Sesame Street or Blue's clues as being defined as epidemics. When one thinks of an epidemic, one thinks of AIDS, or some form of disease so widespread that it must be contained and a cure provided to keep the disease in check from spreading further. Therefore, after reading the book, the reader is left with a new perspective to "look at the subtle, the hidden, and the unspoken" (Gladwell, 2002, pg. 80). Those things in everyday life that we
In The Tipping Point, Gladwell tails trends from their very beginning to their end and he tries to figure out why some ideas "tip" and others do not. Firstly, Gladwell mentions the three rules for the tipping point which are: contagiousness, the fact that little causes can have big effects, and transformation happens in one moment.
I just finished reading Malcolm Gladwell’s book, The Tipping Point. It has received praise from many critics; however, some have reservations toward the book. Understanding your time is valuable, I prepared for you this memo where I discuss whether reading The Tipping Point will improve the efficiency of your business decisions.
In Malcom Gladwell’s book, The Tipping Point, in his chapter titled “The Power of Context,” he questions if directing culture change is possible and influences of the change. Gladwell begins by describing the story of Bernie Goetz, a man who is a victim of an attempted mugging. All the muggers have a history of crimes and felonies on their record. Before the assailants are able to assault him, Goetz shoots them. When the witnesses and surrounding people ask Goetz the reason for his actions, he replies, “I don’t know why I did it…They tried to rip me off” (150). This confusion Goetz shows is the result of impulsiveness. Without taking a chance to think of the consequences of his actions, Goetz just shoots. Later on in the story, Gladwell talks
Malcom Gladwell theorizes in his book The Tipping Point that by altering trivial details, a revolution may be achieved (155). Significantly in his chapter titled “The Power of Context,” Gladwell mentions how David Gunn transforms the subway system by sending indirect messages to kids vandalizing the cars with graffiti. He does this by allowing them to finish their “mural” and then painting over it. By doing this, Dunn exemplifies the idea that by focusing on the small details of reparation, everything around it will repair, also known as the Broken Windows Theory. The “Broken Windows Theory and the Power of Context are one and the same, They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering the smallest details of the immediate environment” (155).