Analyzing a New Product
Identify a new product launched by a MNC in the past 3 months. (a) Describe the product with a focus on the innovative features. (b) In what markets (channels) was this product launched (distributed) and why? (c) List 3 major competitors of this product and how each is positioned in the marketplace? (d) How is the MNC positioning the new product? (e) How successful will this product be and why?
1. The Product – Lumia 2520 tablet by Nokia
Nokia’s Lumia 2520 is the Finnish smartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share.
2. Key Product Features
The Lumia 2520 tablet
…show more content…
The tablet also comes with integrated HERE Maps making the Lumia 2520 the only tablet with true offline maps for a fast and reliable maps experience. The tablet also includes an exclusive version of Nokia Music with Mix Radio preinstalled.
The Lumia 2520 comes with a unique and stylish accessory which offers a great set of benefits: the Nokia Power Keyboard which offers up to five extra hours of battery life and two built-in USB ports. A protective and wraparound cover, the Nokia Power Keyboard includes a fully functional keypad with gesture trackpad, so typing feels as natural as on a laptop. With Microsoft Office and Outlook preinstalled, which greatly enhance the device’s appeal to business users. The tablet will also be available in four different colors; black, white, cyan and red.
3. Availability, Distribution & Pricing
Initial roll out has already begun in the U.S. as well as the U.K and Finland, with additional countries to follow shortly.
In the U.S, the device has been on sale since November 21st 2013 with a raw (uncontracted) retail price of $499.99. Both Verizon and AT&T are offering the device at a discounted price of $399 if
1. Comes standard with Office 2013 which gives one access to Microsoft Word, Excel, and PowerPoint and Internet explorer on a mobile device.
Last month, Microsoft unveiled the Microsoft Surface 2. The product is targeting users who prefer to use their tablet for work purposes over leisure with built in Microsoft software, high storage and durable battery. The emphasis that the Microsoft Surface 2 is a “tool not a toy” provides a clear idea that Microsoft is targeting professionals who are interested in productivity. For now, we will just have to wait and see if Microsoft’segmentation strategy proves to be successful over the upcoming year.
Chatter Box is a Cell phone Manufacturer, which has been in business since 1990. Our company has stayed in business so long because of the ability to provide customers with reliable and durable products. We have not had many issues keeping up with the advances in technology; however, recent research has shown us that the competition for cell phone is growing every day. We have also found through extensive research that more customers are moving away from computers and laptops and moving toward wireless, easier to carry tablets. Therefore, Chatter Box has come up our own version of the tablet; we expect our product to do very well
Nokia 301 is one of the most widely used SIM free Mobile phone and provide option for parents to buy SIM and contract as per their requirement to monitor their kids activity. Launched with emergency situations in mind. It has got impressive battery life and nice camera functions.
I would like to know two type of info about the new product that help making the decisions about the new product.
Describe a firm you think has been highly innovative. Which of the four types of innovation—radical, incremental, disruptive, or architectural—did it use? Did the firm use different types over time?
Nokia has been renowned for making mobile devices over the year and has released a new Smartphone the Nokia 8. The phones packed with amazing features from a powerful chipset, dual camera, to a QHD display. The downside is it comes at a high-price and struggling to stand out with other well-known brands.
From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet
Microsoft recently unveiled its prototype, Surface, their version of a tablet or alternative device to a personal computer. It is questionable how Microsoft, a known software company, will be able to manufacture and sell a tablet device that is a contender in the marketplace against devices such as the iPad. Thesis: It is critical that Microsoft produce a device that overcomes the limitations of its competitors and adds features that set it apart, in order to define itself in the tablet market.
In 1987, Apple Computer has started their research and project on the new portable tablet. The tablet industry was gradually forming. In 1993, Apple released Apple Newton that is the first model in the market. After that, more and more big companies have followed it into the market, they began to develop the technologies and tablet operating systems. In 2010, Apple introduced the first iPad, the market was scaling and maturing till now. Through the universal technology of touchscreen, the tablet becomes a trend and create the new customer behavior on using the portable device. More and more brands develop the wide range of the tablet.
Apple. Това е плана.Става да пишете по-малко след което съответно ще бъде преглеждано корегирано и така до завършването. Около 50 60 страници. Анализ на маркетинговата дейност I. Увод-цел и задачи I. Кратка характеристика. История създаванеII. Анализ на маркетинговата дейност.1. Маркетингов Микс-анализ на стоките-анализ на цените.
Although Microsoft was slow to join the cell phone war, and was unsuccessful in partaking in the market even with theier $7.2MM purchased of Nokia in 2013, our team believes the cell phone market is now ready for a Microsoft Surface cell phone. After all, Microsoft holds a solid reputation in operating and security software shouldn’t they be able to produce a desirable phone? Our team believes it can.
The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.
The Nokia is one of the global technology leaders. It is the multinational company that provides data networking and telecommunication products to the customers. They provide wide ranges of communication products and services for the different communication service providers, government offices, large enterprises and different household consumers. It is the global company that is operated by 160 nationalities in more than 100 countries across the world. They are constantly developing different products that help to connect the people in different ways (Nokia, About- us, 2017). The vision of the company is to expand the human possibilities. They are making the constant effort to provide their user with
N- Series: (Rs 7000-35,000):- Nokia targeted the young generation who wanted to possess mobiles with the latest technologies such as a 5 MP camera, a decent music player, GPRS, etc. This series is also called multimedia computer. Named as on step ahead multimedia. Sets include N72, N81, N95, N96, N97, etc