Marketing Brief

The American Eagle Outfitters is known as an American clothing and accessories retailer created by the bothers Jerry and Mark Silverman. This retail apparel, manufactures and markets a wide variety of clothes, intimates, and accessories that permits the company to be recognized as a diversified brand interested in expanding its target market. The heart of the company is recognized for the innovative fabrication of its jeans. With the recent creation of the #ICAN, the brand is letting its customers know how important is to know for the firm what the client do and feel when using its products, in this case how comfortable they feel when wearing AEO’s jeans. The company cares about the design of its jeans for both women and men while offering

In order to take a closer look at the attractiveness of the premium denim category we can look at a Porters Five Forces analysis (Exhibit 4) for the premium denim industry. If you take this out of the context of the current economic factors, we see that there are relatively low barrier of entry and the high profit margins of the product can make it attractive to new entrants. As this is a fashion product there is consistent change in consumer perceptions of what brand is in style and which isn’t, as a result there is a constant influx of small designer denim brands hitting the market. The benefit that 7 for All Mankind has in this situation, is that they have a high brand awareness, which means that although there will always be a high number of competitors, 7 for All Mankind is positioned in the eyes of the consumer as a staple premium denim brand. If we take this Porters Five Forces analysis with the economic factors that are currently affecting the industry we know that the actual attractiveness of the industry is low, given the decline in sales, increase in raw material costs and number of entrants in

The entry of competitors in its market segment turned a classic to a lost case. How could a brand so appealing and well defined lose its luster? The sloppy approach of the brand to combat its competitors shows how tired the brand had been. For instance, the advertising done by Levi’s for its Silver-tab range was one of the most hated advertisement. It was considered to be ‘insulting’ and critics claimed that it ‘lacked branding’. Similarly, the advertisement to promote Levi’s low-rise jeans which was released in 2002 had also received a negative response from the

Founded in the 19th century, the Grand Jean Company survived the large economy crises in 1929. It became one of the largest clothing companies in the world around 1989. Its main products are pants for men and boys. But also women pants are produced there. With the “wash-and-wear”, bell-bottom and flare leans and modern casual pants, the company was market leading.

Since 1950s, Jeans have become and continue to be a staple item of clothing in people’s wardrobes as a medium representing stylish identity and identification (Kramer, KR, 2006). People wear jeans for a range of occasions, from staying at home to going outside at a cinema, restaurant or even a working place. As a report from Mintel states, during the year 2006 and 2010, the percentage of adults who bought jeans had remained relatively stable with over half of them ( 51%) purchasing at least one pair in 2010 (Mintel 2010). At a time when the number of brands offering jeans has risen rapidly, Diesel, which has built an entire existence of passion, originality and creativity, emerges as a strong competitor towards the

In typically German fashion, Phillip Bee’s PB 0110 label specializes in artisan-crafted Jeans wear that have been stripped back to the bare necessities – meticulously producing minimalist bags and accessories from high-end leathers in Spartan, tonal color ways. Think of them as the Common Projects of the accessories world – with a price to match. PB 0110’s natural leathers promise to age beautifully over time, developing a unique, it can be found at https://www.jeans-manufaktur.de

This is definitely not a good review for our company by Laura Ries, a marketing expert (Wheelen 20.12). Our goal has been to provide the best quality clothes to our customers. Our company is recognized for its innovative clothes that absorb sweat. Our main focus has been development of performance apparel. We stand out from rest of the crowd because of our licensing arrangement with a Japanese company, which makes us equal to our competitor Nike. We have now developed a powerful brand identity by reaching out to younger customers who have turned out to be loyal throughout their lives. In recent years we have seen many new brands and hence an increase in

As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today.

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

The partners of “Beyond the Bean” pondered the idea of offering a limited selection of alcoholic beverages, primarily beer and wine. But this would mean that the business’s liabilities could increase, resulting in higher annual insurance premiums. The partners decided that in a café as Beyond the Bean it would be a better choice to avoid alcoholic beverages.

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

date is not to close to the launch of a new range of Jeans from Calvin

Levi Strauss & Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25, who had sophisticated tastes and were appreciative of the latest styles, the second group consisted of

IMC (Integrated Marketing Communication) is the most effective methods of reaching the minds of customers and build up long term customer relationships. This report will evaluate the IMC campaigns of McDonalds and the effectiveness of them under the LMC model. Since McDonald is a well recognized brand, the effectiveness of IMC methods they use could make a strong impact on customers minds. There is no definite IMC model and the strategies are defined through various viewpoints. The success of different models need to be evaluated separately so that the pros and cons can be provided for the developments. This report will finally provide some recommendations for the developments of LMC of McDonalds which would be beneficial for them.

This report is about Uniqlo’s competitive environment using Michael Porter’s Five Force Model. Uniqlo is a Japanese company which engages in designing casual wear clothes, manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally.