Marketing Plan For Aqua Aqua

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

Marketing Research is imperative to Disney Pixar's success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.

Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.

With those roles, the R&D center should perform each role by meeting due date and reflecting requests from brand marketing teams. The R&D center should also make cost reduction and synergy effect within different products or brands, on reflecting that ULG restructured its organization by centralizing R&D capabilities.

Our mission is to provide our customers with the products they need and the service they desire to help as they exceed their goals of health, relaxation, and an active life. We are also committed to protecting and preserving our environment. We do this through donations to select conservation programs and by passing on our knowledge to our customers. Each day is an opportunity to improve our lives and our community.

It is very important the company focuses on the product features such as fuel efficiency, improve mechanical, and tires. Improving product features will help the company grow and produce quality products.

For Yvon Chouinard Patagonia is a business experiment, one of his goals is to run the company so it's here 100 years from now and always makes the best-quality products. Yet he finds that concern for quality and sustainability doesn't pose a conflict with running a highly successful business. Every time we do the right thing, our profits go up (Chouinard, 2005). Patagonia is the perfect example of successful business with high ethics standard, it has led the company to enjoy an unrivaled reputation among outdoor aficionados, and its green philosophy is gaining broader appeal as more people embrace sustainable consumption.

Separate Market Research Team & Product Development Team: A separate team should be constituted to take care of the research & product development process. Tibal Fischer should give freedom to the team to make decisions on their own and not impose his ideas. The team would have freedom to develop products based on the customer needs of the different segments and following the latest

Goal should be like that reflect our desire to achieve the dream. In this company as we distinguish our product and focus on the achievement of high quality of product that satisfies the needs of the customers, the company market itself as a high quality product manufacture. The position of the company in the market is the premium segment and targeting the customers who value quality and appreciates creativity. The key objectives are:

The company will be operated in an ethical manner. The company will also promote green manufacturing with the goal to leave the world a better place for citizens to live and raise families (Elliott, 2016).

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research & development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues.

It is very important that staffs from different backgrounds are engaged in formulating innovative products. In general, the innovation project team should involve the below personnel: •

5. How can we deliver the value of the new product to meet our customer expectation