Marketing Plan for Sony

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that

Our goal is to be perceptive, and innovative with new ideas that improves the achievements customer satisfaction, and quality service and product excellence for our customers.

Firstly, Sony’s type of business is for the public and they fall under the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image-based software markets. Since the 1980’s, Sony had converted itself from an electronics company to a global entertainment company with such products. Some of this company’s major competitors include Matsushita, Philips, and Sanyo. The world’s first CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996.

Masaru Ibuka founded Sony Corporation in the aftermath of Japan’s defeat during World War II (IJ 106). Following the company’s startup, Ibuka urged Akio Morita, a navy technical lieutenant in thermos optical weapons, to come to Tokyo and join him in the start-up of his new business venture (IJ 106). In May 1946, Sony Corporation was officially established as Tokyo Tsushin Kogyo Kabushiki Kaisha (Kabushiki Kaisha), a joint stock company (SE1).

In addition to electronics, Sony Corporation is an entertainment company that pioneers in motion pictures, music, and financial services.

growth. It has focused on maintain ing a talented team of staff at its stores that can successfully

Masaru Ibuka and Akio Morita (Misek, 2005) started Sony in 1946 in Tokyo Japan. Today Sony makes everything even telephones, Sony owned one of the largest music distribution companies in the world. A movie production studio and a financial services conglomerate. In 2013 Sony revues was over 72.3 billion, profits were 2.5 billion (Misek, 2005).

* To maintain the golden standard title awarded to it, and sustain with a leading position in this industry.

One of the Japanese multinational conglomerate “Sony Corporation”, according to their history “Sony” that is a small group of young people and the unlimited innovative ideas with their passion and energy (Sony History). It also be called “Head of Electronic” (Dina, Lo. 2005), most of various high quality innovative technology products are manufactured by “Sony”.

Sony was founded by Honorary Chairman Akio Morita. Sony has changed everyone’s life as we know it. Sony has produced everything from batteries to the new next generation console, the PlayStation 4. From CD-Rom games, to digital cameras and camcorders, Sony is moving the world into a new generation of electronics, games and music.

Sony has two major competitors when it comes to game systems and they are Microsoft and Nintendo.

Sony Corporation(ソニー株式会社) was founded in 1946. It is the well-known large-scale comprehensive multinational enterprise group. Sony is also the forerunner of audiovisuals, video games, communication products and information technology in the world. Now, Sony Group is focused on Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music) and Financial Services (such as insurance and banking). It has sectors in these 3 areas. Sony Corporation

That implies that customers will be more satisfied and have a feeling of being special and importance to the company.

Sony Corporation widely referred to as Sony, is a Japanese multinational conglomerate with its head offices in Konan Minato, Tokyo, Japan. According to Nusca (2014), Sony was established in the wake of World War II, where in 1946; Masaru Ibuka established an electronic shop in a department store in Tokyo, Japan. In 1947, Masaru Ibuka joined forces with Akio Morita and founded Tokyo

Sony is a Japanese multinational created by Its founders Akio Morita and Masaru Ibuka. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors including video games, network services and medical business), Motion pictures, Music and Financial Services. These make Sony one of the most comprehensive entertainment companies in the world. Sony 's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment.