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Massey Energy Ethical Dilemma

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Massey Energy’s strategy leading up to the Upper Big Branch Mine disaster in April 2010 was unethical. Massey attempted to convey their corporation as valuable to the nation and defined itself as being the most prosperous coal producers in central Appalachia. Their strategy was focused on revenue and productivity. This greed and thirst for profits gave top executives the excuse and desire to overlook and ignore regulations for miner’s safety set by the government. There were countless wrong-doings in their corporate strategy that put their employees at dangerous and threatening risk. I would describe Massey Energy’s strategy as immoral and dishonorable. Massey appeared to be an ethical corporation on the surface. Massey created a façade to shareholders that they were a great company by announcing all the benefits their corporation was bringing to the nation. For example Massey did bring employment, emergency relief and scholarship programs to the local area. This may have been part of their strategy to hide their scandalous actions. A few of their unethical decisions included to not properly dispose …show more content…

Massey Energy has not been a company with integrity. Massey Energy is lacking in areas such as obedience of the law and their code of business ethics. I would suggest that Massey Energy encourages a progressive and safe work atmosphere and makes enrichments and modifications for the continuous cultural improvement. If so, they would not have to hide their records of known violations. Management should always fulfill government safety and environmental laws. Management should also communicate these laws to all employees. Management must establish and incorporate consistent safety guidelines and encourage a culture where employees feel welcomed and that their voices matter and can be heard by leadership. There should also be an effort to eradicate and regulate dangers no matter the

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