Mcdonalds Executive Summary

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

McDonald’s does not believe in opening its restaurant without any knowledge of the local culture and tastes.

McDonald’s is a public limited company, meaning that ownership of the company is open for sale to the public. This may cause problems within the company in the instance that McDonald’s wanted to propose a change in their company. This means that the request would have to go through all the stakeholders in the company first. And since McDonald’s is a public company, it would be mean even more of a hassle trying to get all the stakeholders to agree to a new proposal.

"As new products are introduced into the world market, there is increasing competitive pressure to save money by developing one product for everyone. Therefore, the company that can establish its standard as

Being a responsible corporate citizen, McDonald’s firmly believes in giving back to the communities it operates in. We love to provide support and encouragement to the people who need it the most. All our restaurants contribute to their local community and every year we help set up and support numerous educational, sporting and charity programs designed to help a wide range of people.

The McDonald’s Corporation is the world 's leading fast food service retailer. In 1948, This infamous fast food company initially began as a small hamburger stand in Des Plaines, Illinois. This restaurant which would soon become a market leading force. It was founded by two brothers, Dick and Mac Donald. McDonald’s currently has over 30,000 restaurants in over 100 countries. McDonalds serves nearly 47 million customers daily. It is one of the worlds most well-known brands and is a significant leader in the highly globally competitive food industry. McDonald’s has numerous social and economic influences across the world. Thus, McDonald’s has become an inherent aspect of various cultures world wide. Its menu consists of a very diverse food group. This includes foods such as; Hamburgers, Apple Pies, Sausage Biscuits, etc. McDonalds also implements locally adapted food menus. As there are McDonalds over 119 countries, the diverse cultures’ taste buds are different from European or US consumers. Although the menu may attract an array of customers, McDonald’s consistently makes minimal changes that will maximize results. As a result of many changes in the habits of many individuals world wide, competition and other factors such as the economy and profit loss, McDonalds attempts to continue new innovations and services. These attempts are in hope of maintaining old customers, attracting new customers and ultimately increasing revenue and profit. Over the past 60 years,

When you first come into the United States, what is the first restaurant that you be well known and noticeable, most of the answer should have McDonald’s restaurant. Even McDonald has built in America but in recently, to describe McDonald’s restaurant, it is one of the biggest fast food restaurants in the world. Today, McDonald has cover more than 100 countries, more than 30,000 restaurants and serves more than 50 million worldwide in one day. McDonald use letter M with golden color for their logo, the logo is really important because the company show the brand quality and company has developed for customers for many years ago. However, the McDonald has been successful company is not be achieved by selling or provide a good food, but the company need to have a good business strategies for expanding into the worldwide. In addition, brand image of McDonald is really strong and well known for the worldwide, that maintain internal and external of company to worker and consumers for organization trust also, the company has brand loyalty from consumers. Even the large company like McDonald, it has to face with problems and many challenges for being a leader in term of fast food line. In addition, McDonald has to face with criticisms, which are health issues and nutrition also; races with other fast food companies and every problem come from external and internal environments. McDonald try to satisfy consumer with different menu in different area but it’s not

Another important role in staying competitive is McDonald’s online presence. The website, (www.McDonald’s.com), “is a great opportunity to connect with the customers and stay competitive” (Shell, Ellen Ruppel). Through the website, the company shows company facts, product information (nutrition facts), and links to the charity website, as well as games promotions (monopoly).

They, in return, gave their dedication to the firm, promising high productivity and innovation. This gives the firm its competitive advantage in terms of speed of new product development and superior product quality and design, which translates into brand value.

Based on the explanation above, we can identify some opportunities and threats of fast-food industry. As we can read from this case, we know that the fast-food chains were recognizing the saturation of the industry in U.S. This condition can become a threat, but it can be an opportunity if the companies in the industry try to do international expansion throughout U.S. because growth in other countries was expected to be one of the only sources of growth for many of the top hamburger

As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. As well as some not so good business decisions. In this paper, I will discuss some critical business strategies, which are linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the start of McDonald’s. In the second section, I will discuss the growth of the company and showcase the negative image that they have encounter over the years. The start of McDonald’s began in Manchester, New Hampshire by two brothers Dick and Mac McDonald and in the late 1920’s it migrated to

The McDonalds Corporation is one of the largest chains in Fast- Food market. It spans over 68 million franchises and is known for serving over 99 billion customers. It has expanded overseas and implemented over 35,000 outlets. This essay will dissect the different aspects, and business ideas that the McDonald Corporation is using. From business management to social responsibilities to the environment and consumers, we will go into detail how McDonald use these different practices to help maintain and grow this large company.

When it comes to innovation and entrepreneurship, McDonald’s has been a key innovator in the fast food industry. According to Hjalager (2010), for the whole catering sector and far beyond, McDonald’s has served as their inspiration for transforming the food organization (p.1). When McDonald’s first started their goals were to be fast, high quality food, at an affordable price (mcdonalds.com, 2016). McDonald’s has influenced other companies outside of the food industry as well. According to Hjalager (2010), McDonald’s methods of development focus on well-planned training and socialization, promotion from within, and enforcement of corporate values which has influenced companies like Disney (p.3). Along with that, Upadhyay (2015) mentions, being responsible towards the community, business, and the corporate world are the practicing values of McDonald’s that help to maintain their reputation (p.2). McDonald’s is a remarkable, innovative international company focusing on their values, company, and customers. Looking at the future for McDonald’s they should continue to follow their innovative path and build on the customer’s needs.

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.

McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9,000 employees to keep their restaurant running across the island. (McDonald’s Company Profile, 2012)