Michael Brierut Biography

Design is defined by Webster as “to create, fashion, execute, or construct according to plan; to conceive and plan out in the mind; to have as a purpose; to devise for a specific function or end; to conceive or execute a plan; or to draw, lay out, or prepare a design.”

Our beliefs, time, money, and actions are all being fought over with design as the arsenal. The graphic designer learns how to participate in this fight through education, intuition, creativity, and technical skills. Though helpful, a formal education in design is not what is meant here. The education needed is more about understanding the previously mentioned rules we are working with. Intuition is required in order to know when it is appropriate to adjust or disregard these rules. Creativity is needed because redundancy will not break through the wall into the internal world. Technical skills are essential because poor craft reduces credibility. This idea of the world as an arena is a reoccurring theme in The Cheese Monkeys, and the importance of education, intuition, creativity, and technical skills have been further reinforced to us through the grading process and classroom discussions in Graphic Design

Design has become one of my greatest passions in my life, one that I never grow tired of and constantly wish to improve upon. This is why I chose to become a graphic design major, so that I could constantly interact and learn about design even once I enter the career force. Design is a puzzle that when solved correctly can reach people like words could never do. I have known that I would enter a creative field since a child, though it wasn’t till recent years that my love of graphic design truly blossomed.

But in contemporary society, there is no single definition that covers design completely, or even fields of professional practice as graphic or industrial design that adequetly cover the diversity of ideas and practices as once existed. (pg3 wicked problems in Design thinking book THE IDEA OF DESIGN)

industrial visionary for many years after. He served as the research director of the Plastics

First, he thought of the purpose of the design. Was it for a certain company or group, or was it to express something. He had to be creative and include many perspectives in a usually simple design. He also had to make the design interesting to gain it more exposure. He needs to think of what community or demographic will be viewing the design, and fit it to that demographic.

His initial success was found through a Chemical Analyst position with the North Carolina Department of Transportation. Here, he worked in the Materials and Tests Department, while still attending North Carolina State University. This on the job training was a great experience. He learned that he indeed did love working with chemistry, and he also discovered that he preferred to work with other people instead of being locked in a laboratory all day. His first professional experience post graduation was with the Rhone-Poulenc Agrochemical Company in North Carolina. As a Senior Research Assistant, he spent two years conducting experiments and chemical analysis of novel pesticides. He enjoyed this field, and earned many positive experiences with this position. As the Senior Research Assistant, he was given his first real taste of leadership, and the responsibilities that come with overseeing a group or team. He found that he was indeed well suited to this

In this research paper I will be taking a look at two prestigious art and design schools. Each of these schools is world renowned and highly ranked, and has many famous alumni. I will also feature some of the famous artists and designers that have graduated from the schools over the years. The two schools are The Pratt Institute in New York, and The Royal College of Art or RCA in London, England.

The reasoning behind this essay is to prove to The Art Institute of Pittsburgh-Online Division that I, Adriana Petoskey, have the ambition, passion, and autonomy to take on the responsibilities of what comes with obtaining a Bachelor of Science in Graphic Design.

When considering the qualities I believe to be necessary for succeeding as a designer in the College of Education’s Learning Resources Center, I am reminded of Robert Fulghum’s book titled, All I Really Need to Know I Learned in Kindergarten. Attributes I learned early on have stood me well over the years as a professional designer.

If I were a graphic designer, which graphic designer from the history of art would I be like? I would be most like Michael Bierut. Bierut was born sometime during 1957 in Cleveland, Ohio. During his early years living in Ohio, graphic design was not widely taught to young people but this didn’t stop Michael. With his love of his love of art, music, and drawing Bierut’s first began designing album covers. Wanted to learn more Michael took to the library a poured over the only two design books the library had at the time. At this point he was hooked on graphic design he then went on to study graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning. During his time at University of Cincinnati Bierut

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

“Yale is the place that endowed me with the confidence and the grand scope of the world that a young designer needed to excel and make a difference in the real world.” – Yansong Ma. Yale University (M.Arch ’02).

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Throughout the timeline of graphic design, designers have seemed to push boundaries, express passion, and create unique compositions. Alvin Lustig was born in Denver, CO in 1915. During his education days he studied at LA City college art center while working independently with Frank Lloyd Wright at his Taliesin studio. Alvin Lusig projects an overall theme of modernism within his design work. It is often that graphic design seems to repeat itself over time, but that is not the case for Alvin; his ideas were fresh, he took risks in his work by mixing typefaces and experimenting with different color pallets. Creativity sparked in 1937 when he began designing book jackets, and was eventually offered a position as the Director of Visual Research