Mobile Orientation Essay

Rather than placing traditional orders with our factories, the distributors will instead provide us the demand information from the retail store locations. Using the data from the retail store orders, we can determine the optimum schedule upon which to base

Would you like to have someone snatch an item from your store?Tracking customers are becoming more and more popular for stores in the United States. Currently, retailers are using cameras and smartphones to learn about their customers’ shopping experience and tendencies. Critics may argue that spying on customers is creepy, but it prevents shoplifting and gets customers good deals and coupons.

Introduced in Week 3 my company, ZapIt Incorporated, has created a smartphone mobile application, to be used by consumers to make grocery purchases and leave without having to wait in a checkout line. The ZapIt team strongly believes this application will be a game-changer in the

In order to overcome the limitation of assortment and prevent customers leaving stores without purchasing, offline stores could have special order service. For example, Lowe’s offer special orders in-store service that customers can see the merchandise catalogs, touch the display merchandise, make a purchase in store, and wait for the order arrives at the store to pick it up (Lowe’s, n.d.).

Ensuring product is in stock and updated “real time” to make sure the product is available when the customer makes a purchase via web or app. Additional staffing is needed to pull the product from the shelves and prepare it for shipping. The largest challenge is getting the product from the retail store to the customer. In order to do this we must explore the various logistics options.

The mostly important is, the delivery is totally free and the bill is exactly the same as you go to a restaurant to pick up yourself. This is the maximal convenience and immediacy we can have regarding how to save time for having dinner.

The internet has impacted the economy in many ways, one specifically would be by making it possible to buy and sell products without any face to face contact. Products that were not available in the store are now available online and ready to order to one’s

I believe this is a great idea as it looks to solve two problems at the same time, customer wait times and accuracy of the order. Sometimes companies over do it with technology but this idea is simple and seems to be very well thought out. The idea is also congruent with our chapter on innovation and creativity where one of the sections mentions always looking for opportunities (DuBrin, 2013). In this case Panera was looking for ways to provide the customers better service and reduce bottlenecks to that service at the same time. Most of the best innovations are slight improvements to existing processes. For instance Panera already had an application for Android and iPhone for ordering food what they were able to do is find a way to integrate

In today’s world where everyone is presented with an overabundance of choices, the needs of the customer are becoming increasingly difficult for businesses to meet. Simply asking a customer what they want will often give you mixed and incomplete answers because a lot of people simply don’t know what they want. By watching the way the customers shop and by keeping track of their purchases, businesses can make shopping better for the customers and themselves. I refute the claim that conducting surveillance on customers is manipulative and unethical because it leads to an increase in customer satisfaction, it allows the stores to perform better, and makes for an easier shopping experience for the customer.

This will give a company a better sense of ordering inventory for each location. Kim Nash (2013) talks about how fast food companies are creating an experience by connecting their ordering system along with your personal devices. The information that is collected can be used to analyze transaction and create convenience for you as the consumer.

Apart from advertising, social media also drives many consumers to the store and to online retailers to purchase products. The main social media platforms of today are Facebook, Instagram, Twitter, and Snapchat, each of which tends to target different consumer groups and products. Facebook is the largest social network and currently has 1.86 billion active users each month. Facebook continues to rapidly grow as monthly users increased by 17% from 2016 to now [Sparks, 2017]. By logging onto Facebook, users can see all of their friends’ posts and what their friends are doing. This can lead some users to try to keep up with their friends as far as purchases- if someone sees that a friend has the newest iPhone, they too may feel the need to go out and purchase an iPhone to ‘keep up with the Jones’s’ as the popular saying goes. Recently, Facebook launched Facebook

When customers inquired about products they had seen on the company's website, many associates were clueless. They had no idea what was offered on the site, whether the item was also sold in the store or why an item sold in both locations might be priced differently. Since the lines between the physical and digital worlds are becoming increasingly blurred, customers often react negatively to any incongruity. However, associates also had limited information about products that they knew were sold in the store. If the item could not be found in its expected location, associates did not know whether the location had changed or the item had sold out. They could not tell the customer when or even if a shipment was scheduled to replenish the inventory.

Companies in the past have had great difficulty in the collection, organization, and retrieval of information from consumers. Usually this data was organized manually, requiring services from different agencies to create a consumer profile. The process was complex, sluggish, and expensive for one to gather such material. However thanks to the Internet, and now powerful computers and targeting algorithms in association with large-scale databases, has simplified this process and enhanced its yield greatly in Ecommerce. The Internet offers numerous opportunities to collect this information about individuals, questioning the ethical values at hand and justifications on how this data is mined.

As a shopper, have you ever forgotten to purchase something at the store? Has it ever taken you too long to buy a short list of product due to backtracking or lack of assistance from store associates? Well, the marketing plan that we have developed is to create a Smartphone App that we have named CartGuider. The main intention of this product is to assist consumers in finding the location of any in-store item within an established market that provides goods and services. Other uses of the CartGuider app include allowing customers to save their favorite items or lists for future reference, price match the item the consumer has a want or need for with other markets within the vicinity to find the most effective deals, assemble ratings and reviews for the product or service, and giving the consumer the power and ability to enter in their shopping list to have the items categorized in a mapping format that will eliminate the amount of time spent in the store. This feature will also give the consumer the ability to submit their shopping list to the market of choice to have assembled for in-store pickup and make payable through the app.

You can also use it forspying on other phone’s data like text messages, calls logs, calendar events, and a lot more.