Nokia Burning Platform Memo

Operations management refers to all levels of an organisation and how best to efficiently convene, fund, maintain and maximise its services and/or operations, both internal and external. The core goal/objective of operations management it to maximise outputs while reducing and minimising the inputs required to achieve the desired results.

Per Satterlee, chapter eight of Organization Management and Leadership, is about operations management, which is how products or services are provided in the most efficient and effective way. “Operations management is the implementation of all the functions of management,” (Satterlee, p. 224). This includes where infrastructure may be built, where supplies and materials are obtained, production is scheduled, inventory is managed, and equipment is maintained.

Nokia Company is considered to be one of the biggest market leading in the production of high quality equipment and mobile phones, which was rooted back to 19th century. However, despite the tremendous rise in Nokia, the company experienced massive changes during its presence on the Finnish, which later spread to the world’s market. Nokia Company, started as a small forest industry that dealt in the production of cable and rubber. It then shifted to the manufacturing of computers, more particularly the monitors. Later on, the company diversified its operations and started the production of mobile phones and its related accessories.

Operations Management in an organisation is repsonsible for managing and in making decisions concerning the activities that convert inputs into outputs , that is goods and services. This covers both short term actvities as well as longer term activities to meet strategic goals. Inputs can be the raw materaials need to manufacture goods such as furniture or the computers needed to create a service like online shopping site. Operation management’s role is to make decisions to improve how operation activities function, for example, to improve the final quality of the output or to change production methods to be more efficient in terms of cost and in time.

Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent

 The three companies that I have chose are Wendy’s, McDonalds, and Burger King. I have researched and also observe how the employees do their tasks within the business. In today’s assignment I will be discussing the main kinds of OMM cost companies have and how does the OMM cost companies affect the operations. I will also be discussing how does the company design their operating systems to give them a competitive advantage. Last I will identify which five main components of operations, materials management cost, and the methods companies use to reduce them. Within any company the primary goal for operation managers is creating a happy

Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus in operations is on efficiency and effectiveness of such a process.

They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.

So, what can we learn from this unexpected incident of Nokia? It's simple. Any organization either a high profile one or an SMB, besides growing up in technology domain should make their own way in public domain. How? Nokia tried to be unique from the rest manufacturers and adopted Windows platform to express its

Nokia had yet to reach largely into the worldwide market and Kairamo thought that by communicating Nokia key assets like its technologies, brand name, and brand reputation- would help company to reach and sustain in the global

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia had yet to reach largely into worldwide market and Kairamo thought that by communicating Nokia key assets like its technologies, brand name, and brand reputation- would help company to reach and sustain in global

This case study examines and discusses key issues in recent events of Nokia mobile phones. It reflects on how successful Nokia’s past, present and future advertising and social media campaigns are within re branding Nokia’s image among competitors, it will also discuss on strategic options for the future of the repositioning campaign.

The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail