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Office Depot

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[Comprehensive business Analysis: Office Depot] |

Background
Office Depot was founded in 1986 by F. Patrick Sher, Stephen Dougherty and Jack Kopkin in Boca Raton, Florida. The three envisioned a warehouse style store that could offer office supplies at discounted prices. The first store was opened in October in Fort Lauderdale. It was immediately successful and before the year was over, two more stores were opened in Florida. While Office Depot was one of the first companies to tap into this new market, they were not the only ones. Rivals, Staples and Office Club, both opened their first stores within three months of Office Depot. All had the same basic strategy: Buy products directly from manufacturers rather than wholesalers …show more content…

Office Depot operations expanded into Ireland, Italy, the Netherlands and France, through Viking into Switzerland, Spain and Portugal in 2002 and through its Mexican joint venture partner Grupo Gigante, S.A. de C.V. into Costa Rica and Guatemala. In 2003, the acquisition of their licensee in Hungary and Guibert S.A. in France helped the company set a solid foundation for future growth in Europe.
Neil R. Austrian took over as interim CEO in 2004 and the company restated its commitment to find ways to improve financial performance and growth. Advertising was a big focus of 2005 and the Office Depot reintroduced its slogan “Taking Care of Business”. They also announced a multi-year agreement with NASCAR to become the sport’s first ever Official Office Supply Partner. That same year Steve Odland was hired as Chairman and CEO.
Continuing growth overseas highlighted the next years. The company’s presence not only grew in Europe, but also expanded through mergers, licensing agreements and acquisitions to many parts of Asia and even the Middle East. Today the company is still growing and is opening state of the art stores in new untapped markets. In 2010, Neil Austrian reassumed the job of interim CEO and despite rumors of a possible buyout continues to guide the company’s expansion.
Industry Analysis
The office supplies industry is one dominated by three main players, Staples,

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