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On Average, What Would The Ideal A-Team Player'salesperson Make?

Decent Essays

A CEO Dilemma
“Are my salespeople the best they can be? Are they doing all they can do?” These are questions I often hear from CEOs and other executives in the business world. When I ask them how they are doing, they refer to their revenue. “Beautiful”…but how do you know they are long-term, A-team players? Are they executing the correct behaviors to grow your business in the long run, or are they just collecting “low-hanging fruit” for today?
Complete this simple exercise, and calculate how much profit improvement potential exists within your sales force. Ask yourself these four sets of questions:

a)
On average, how many new-prospect contacts does my average salesperson make per month?
b)
How many would the ideal “A-team player” salesperson make?

a)
On average, what is the closing ratio (percentage) of my average seller?
b)
What would it be for an “A-team player”?

a)
On average, what’s the dollar value of an average sale for my average seller? …show more content…

The answer? Raise your performance expectations, which demands improvement from your sales team in three areas, and from you, in one.
Here is what to look for from your team:
Your sellers must become more effective at prospecting. That means creating a prospecting plan and holding themselves to it. That means “calling high” in your prospects’ organizations. That means creating and delivering a compelling message about the problems you can solve for your prospects. That means pre-qualifying before agreeing to an appointment instead of just sending literature or going on an appointment because they are “willing to see you.” Your sales force must also understand the process and skill of true networking. I do not mean going through the motions of showing up at an event, with drink in hand, while speaking only to friends and colleagues who they already know. Networking means having a plan and a goal before walking in, and not leaving without its

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