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Parkson Case Summary

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Parkson’s mission focus on same-store sales growth and target to opening 50 new malls by 2022 in financial perspectives. The same-store sales is a revenue used to determine what amount of sales growth is attributable to new store openings, based on sales made by stores that have been open more than one year. Thus, it can evaluate its financial perspectives performance by: 1) Overall sales growth ratio Parkson’s financial perspectives goal is to increase sales. Therefore, the overall sales growth ratio measure is used in same-store sales growth to determine whether Parkson is achieving the goal. This measurement measure of the percentage increase in sales between two periods of time. The formula of overall sales growth ratio is (Current

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