Problem statement Pate Memorial Hospital is a 600-bed, independent, not-for-profit, self-supporting hospitals. PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north. SWOT analysis Strengths | Weaknesses | …show more content…
That is why the PHC should take steps to improve its financial standing and can be self-supporting in April 2001. The possible competitor may establish a new clinic five blocks of north of PHC. Estimation of potential impact to PHC by new clinic is very important. The alternatives should consider this point and see how PHC make promotion in market. Female account for 70% of total visits to PHC, they should maintain this portion of patients. It is a possible that a third of current personal illness/exam patients from the northern portion will switch to the new clinic because of location. Alternatives /Alternatives | Pros | Cons | Competition effect | ▪Expand service hours | ▪Decrease waiting time.▪Reduce crowding during the lunch period.▪ Increase patients.▪ More convenient especially for employed patients who want to do physical examination. | ▪ A 33% increase in personnel cost as well as the cost of another physicians.▪It cannot be break-even(see Exhibit 1 and 2) | After the new clinic build up, the visits in the north will switch to new clinic, the benefit of PHC will decrease.(see Exhibit 2) | ▪Add gynecological service | ▪ increase more women patients; additional 2000 visits per year▪ increase profit, net profit is $62,400(See Exhibit 3) | ▪ Increase the cost of physicians. | ▪No impact from competing clinic | ▪Improve business-initiated visits | ▪ increase an additional 65 employment patients every month. | ▪ need expend
Physical distribution – Services are administered through care givers and physicians during visits to either the hospital or office visits. The “Mayo Effect” uses strategies to achieve their goals and mission “with collaboration, expertise and compassionate commitment to the health and happiness of their patients” (Mayo Annual Report, 2011).
One of their issues with staffing physicians is the local competition. They are either employed with other managed care facilities, contractually obligated to another facility, or have other priorities. Due to the number of patients, they are outgrowing their current facility and looking to expand. They have found an ideal location, but would have to invest $500,000 to remodel as well as $479,000 to purchase the building. Although the new location would appeal to Medicaid patients and the insured population, Mrs. Marrs is unsure if the time is perfect to expand.
The Palms Hospital is considering an expansion project that would utilize land previously purchased. By expanding into ambulatory surgical services, the hospital has the opportunity to increase revenues and capture market share in this area. Investigation in the NPV of the project and a scenario analysis reveal that the project would be profitable.
hospital’s leadership and physicians total asset control. Customization of the facility and control of the facility is a definite advantage. Appeal While renovating existing facilities should be more cost effective, it is still a short-term solution. A newly designed facility is a long-term initiative. New facilities bring in future concepts and all kinds of opportunities for new services. One of the other primary advantages to a new facility is that it has appeal to physicians, future recruits, current employees, and potential hospital donors. New facilities appeal to community investors as well. Financial According to one commercial real estate acquisitions and marketing manager, the assumption that leasing real estate costs less than building or buying real estate assets is completely fallacious. Because hospitals use different
In the same county of Etowah, there are three competitors: Gadsden Regional Medical Center, HealthSouth Corporation and Mountain View Hospital. Of the three mentioned institutes, Gadsden Regional medical Center (GRMC) is the main competitor that targets the same population as Riverview Regional Medical Center (RRMC). Both centers share medical professional privileges and both share the same geographic location. However, RRMC maintains the advantage of being owned and managed by Health Management Associates (HMA) which has proven to be reliable and successful in the management of rural health care organizations and continuously improve revenue.
As CEO of Middlefield hospital I am recommending that do a couple things to improve the current financial performance of the hospital. First I feel like we have to become more competitive with the new hospital. First we need to go in and visit their facility to see what they have over there and what they are doing differently to make all of our patients that have been coming here
Peace Memorial Hospital is a 600-bed, independent, not-for-profit, general hospital located on the southern periphery of a major western city. It is one of six general hospitals in the city and twenty in the county. After doing much research, the Board of Directors has decided that they should open an ambulatory location in the downtown area, to be known as the Downtown Health Clinic (DHC). The clinic will have 4 major objectives: “1. To expand the hospital’s referral base, 2. To increase referrals of privately insured patients, 3. To establish a liaison with the business community by addressing employers’ specific health needs, and 4. To become self-supporting three years after opening” (Kerin
- There is a large physician aftercare population for referrals. Healthcare needs are high and there are four hospitals within a 15 mile radius leaving the need for more
MSKCC has impacted on several groups of people who play a role in the day to day decision making of the center. These groups will need to approve of the marketing plan for the hospital. It is also important to note that these groups will view the plan from different angles. While some for example maybe concerned with the cost of the plan, other stake holders will concentrate on the content and overall quality of the plan.
The SCCA faces many difficulties with patients attempting to reach the care necessary. Travel times for reaching main clinics, such as the South Lake Union can prove to be decimating patients seeking care. For example, patients can go to clinics through Northwest Hospital and Evergreen Hospital, but some patients are in need of care from the southern cities and it requires them to travel into Seattle. Likewise, the ability to expand clinic facilities and satellite sites is a complex and expensive undertaking, but in some cases, it must be done. The SCCA must expand throughout their region while maintaining
The owners of Physician Care Services would like to have recommendations on whether they should retain or sell Physician Care Services. They would like to know their current market share by market segment and have asked for recommended revisions to their marketing plan to retain and/or enhance their market share. PCS has also received numerous complaints concerning waiting times and would like a waiting time analysis to see if waiting time is an issue and would like solutions on how to fix the waiting times. Finally, three physicians have asked for extra compensation on busy days and PCS is wanting to know if they should give extra compensation to those physicians and how much it would cost.
The purpose of this proposal is to identify the next location for the company Best Med Pharmacy. The recommendation of the new location will be presented to the Owners of the company as well as the CFO and CEO. The proposal will cover the issues of cost, competition, shipping and receiving capabilities and demographic.
A SWOT-Analysis is a useful strategic tool for PMH to utilize when determining whether a rural satellite clinic will be a profitable market venture. A SWOT-Analysis is a diagram that considers organizations’ internal competencies (strengths and weaknesses) and external developments (opportunities and threats) affecting the institution (Van Wijngaarden, Scholten, & Van Wijk, 2012). Therefore a SWOT analysis for PMH’s satellite clinic project includes the following strengths: PMH current rural health clinic is successful and provides patients with increased access to outpatient health care services even after business hours and on weekends; offers a patient portal for customers to electronically access their health information; and gives patients access to rotating specialty care services (i.e. podiatry, nephrology, and surgery) (PMH, n.d.). Also, PMH has built strong relationships throughout Pocahontas County that increases public perceptions for their institution and acceptability for the developing of new business ventures (PMH, n.d.). Finally, PMH has an in-house billing center that assists patients with their health care payments and offers a Payment Assistance Program to those patients who have difficulty paying their bills (PMH, n.d.).
Beds in services in this hospital are same for last three years but the standard benchmark which is 121 is
The potential of a competing neighboring clinic poses an obstacle in the progress towards achieving DHC's service and profitability objectives. There are also unfavorable demographic shifts out of urban and into suburban areas, which cause a need to adjust the focus of the target market.