Persuasive Case Study Analysis
In the United States, there is a great ideological debate afoot regarding the vaccination of children. In the 2015 editorial “I'm Coming Out... as Pro-Vaccine” parenting culture writer JJ Keith outlines various points of view regarding vaccines. While Keith’s agenda in the writings is expressly to defend and encourage the practice vaccinating children, the author also attempts to acknowledge, address, and rebuke the concerns of “anti-vaxers” (para. 11). In an effort to urge readers to reconsider their position on childhood vaccinations, the author utilizes multiple forms of rhetoric.
Persuasive Rhetoric
In short, rhetoric is the art of achieving effective communication, particularly through the use of compositional
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Pathos is an appeal to the emotion of an audience (Gross & Walzer, 2000). Through the use of compositional techniques, such as simile and metaphor, or even tone, the speaker attempts to solicited an emotional reaction from the audience. In the case of Keith’s pro-vaccination argument, in one paragraph there is a visual form of pathos utilized. In boldfaced type Keith states,“Vaccines are different from every other parenting issue in that the choices that parents make affect everyone else as well. Vaccines are everyone's business” (para. 12). The passage reads as a plea, exactly as it is intended as to incited audience …show more content…
Logos is the rhetorical appeal referencing logic (Gross & Walzer, 2000). More specifically, logos is typically expressed through the figures and facts a speaker cites (Gross & Walzer, 2000). The proper use of logos can add to the perception ethos, or credibility, of the speaker to the audience (Gross & Walzer, 2000). In one of Keith’s most compelling arguments, the author explains that in order for herd immunity to be effective, vaccination rates need to be at approximately of 80 percent (para. 4). Not only does the use of statistics enhance the author’s logos, the inclusion of a citation of where that specific information came from is the icing on the cake. Burke's Rhetoric Of Motives Burke's rhetoric of motives, unlike Aristotle’s rhetorical appeals, is rooted in one overlying concept referred to as identification (Burke, 1969). The chief concept of identification is in order for persuasion to occur, one party must "identify" with another (Burke, 1969). However, there are various, specific facets of identification such as identification and consubstantiality, identification and property, identification and autonomy, and identification and cunning (Hansen, n.d.).
The argument encompassing whether or not parents should vaccinate their children is ongoing. It is a very interesting matter to learn about and I possess some strong feelings about the case. This issue interests me because there are parents who don’t have their children vaccinated, and there are parents who do have them vaccinated. But all these parents share one particular quality: they all would like for their kids to be safe.
Rhetoric seems like a big word but the meaning is simple- persuasion. In the book Julius Caesar, Antony and Brutus, two major characters, are fantastic at persuading the Roman citizens. When one is reading the story, they might think that both have equal amounts but when you look closer, Antony has the better rhetoric strategies. In just a few short sentences, Antony convinced the people to believe that Caesar needed revenge even though he never came out and told them that. Just a couple of minutes ago, the citizens were on Brutus’s side and thought that Caesar needed to go.
The authors capture the attention of the reader through an amalgamate of rhetorical patterns based on logos, ethos and pathos. Through reading these articles it is found that the writers predominantly use logos and pathos to put emphasis on their arguments. Specifically, logos is utilized to appeal to reason by repeatedly using data to uphold the arguments claims, while pathos appeals to the audience’s aptitude for compassion.
In today’s society, we believe that everything is up for debate, and that every topic can be opinionated. We like to have the power to make our own choices regardless of facts, just because we feel the pressure of being told what to do. We are lazy to learn the truth, but yet we are ready to choose sides and strongly argue about it. We see it every day on the news, in politics, sports, social media, online forums, school, etc. In his article, “Not Up for Debate: The Science Behind Vaccination”, published in September of 2015, Professor Aaron E. Carroll argues that the issue with vaccinations is more than just choosing to do it or not. Carroll jumps right into his discussion of the “Not up for debate” regarding people’s claims tying vaccines to autism, the choice not to, and officials backing them up. He explains how this argument stems from incorrect information, inadequate studies and research, and poor education about the facts and data about the vaccines, which leads to the stubborn belief that vaccinations should be banned.
After considering the information in this week’s instructor guidance and readings, I understand ethos, pathos, and logos to be... Ethos: is used in an argument when the writer would like to appeal to their audience’s ethics. If a reader can see the credibility in the writer’s opinion they are likely to believe their argument. Pathos: is used in an argument when the writer would like to appeal to their audience’s emotion. Pathos is often used to evoke an emotional response from the audience.
Rhetoric appeals is something that we use in our everyday life and sometimes without even knowing it. Sometimes it can be hard to tell which rhetoric appeals are being used by the speaker, but once you can identify them you cans see how the speaker is trying to persuade you based on what rhetorical appeal they are using. Many writers have use rhetorical appeals as a way to make make the audience feel what they feel, in an act to persuade them to once side. That can be seen a lot in persuasive writing.
Rhetoric gives you an avenue to tell a story from your perspective in a way that connects with the intended audience without having to be one hundred percent substantiated. This writing style is evident in almost everything we read from billboards to Internet ads and even political speeches.
Throughout the article, Hendrix evaluates the possible arguments of parents who turn down opportunities to vaccinate their children and later discusses methods to evoke better communication. For example, Hendrix states, “Some parents do invoke the herd immunity argument as a reason not to vaccinate, suggesting that it is unnecessary that they expose their child to the risk of side effects from vaccination if everyone else is vaccinated to a level that prevents the spread of illnesses” (2). While her stance calls for policymakers and health officials to consider the reasoning behind parental opposition to vaccinations, she also refutes
I found in this article, that the writer used Pathos rhetoric style. This article is about how research on fetal tissue has been affected due to the hidden camera videos published against Planned Parenthood. I know many won’t agree with me but I see it this way: The author is trying to convince the public that the ban of fetal tissue research is bad. First, let’s begin with the title: “SAVE FETAL TISSUE AND SAVE LIFES”. The writer is sending at the beginning the message that he is on the side of fetal research and he wants the audience to agree with him. He uses words to describe that these videos “have turned into attacks on fetal tissue research” or uses the word “threaten”, and is trying to minimize the main topic here by saying “(they accept
In “The Rhetoric of Motives”, Kenneth Burke talks about the fact that rhetoric has a magnificent power to affect not only our action but also our attitudes. He says the purpose of rhetoric is to persuade one’s ideas, actions, and attitudes (Burke, 1969). I believe Burke ’s work key point is identification, where according to him the individual uses rhetoric to make himself “consubstantial” with another person (Burke, 1969, p. 21).
Pathos: It is the use of emotion and affect to persuade the audience. In this appeal, the author creates an emotional statement: “ an overworked single mother may find herself over stressed and fatigued at the end of the day, making
Logos is when you appeal to logic,and they use this when they want to persuade the reader by
Many authors discuss the logos qualities of a text to refer to how strong the logic or reasoning of their argument is (Sproat, Discoll, Brizee, E 2012, April 27). Comfort used logos by drawing their understanding on historical events, political events, and personal decisions. Ray Comfort also uses logos throughout his interview by asking people that if they were held at gunpoint to kill Jews, if they would do it, some people said no. He then asked if they are for abortion and then they say yes. He stated “why are you for killing a baby in the womb, but are not ok with killing Jews” (180 movie 2011). He uses logical situations to compare the two, and get people thinking about their opinions on the two situations. He used a great logical reasoning when discussing the two topics with people on the street (180 movie 2011). He asked a few of them if they were believers and, if they said yes. He then went on and asked then about the sixth commandment which states “Thou shall not kill.” Abortion is just one of many sins that everyone is capable of, whether one believes he or she is a respectable person or not. He went on and asked them “It is satisfactory to kill a baby in the womb…” (180 movie 2011). After sometime the people that said it was a mother’s choice to kill a baby and different perspective after taking time
Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.
One of the biggest controversies in an everyday American life, is the role of the US government and how involved it should be in our everyday lives. Currently, one of these hot button issues is vaccination. Vaccines have been one of the biggest public health campaigns since the early 1900’s. However, currently vaccines are under fire from naysayers and the questions that Americans are asking are, “Are vaccines safe?” and “Do I really need to get one?” In Maki Naro’s cartoon, ‘Vaccines Work, Here Are the Facts’ Naro uses rhetorical devices such as story telling, logos, and ethos in his cartoon to successfully show the audience that vaccines work and are safe to use.