Pepsico : Pepsico 's Marketing Strategy

Based on my research, PepsiCo is an extremely ethical and socially responsible. PepsiCo bases their premise off of their values and philosophies as a reflection of the socially and environmentally responsible company they aspire to be. Every business decision that is made is based off of these philosophies and values. PepsiCo acknowledges their power and influences that they can make on different society’s and markets and use that to their advantage to make good and powerful actions to reflect on others. The company spends the extra time and steps to make sure that they fully understand what customers that they are dealing with and to be able to accomplish their needs and their desires in the products that they produce. PepsiCo’s mission is to, “be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to

Pepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on Pepsi 's early history titled "PepsiCo, Inc.". Pepsi was introduced in 1893 by Pharmacist Caleb Bradham as "Brad 's Drink" then later renamed "Pepsi-Cola" in 1898 (PepsiCo Inc.). Bradham was looking to invent a beverage that would help in digestion along with increasing energy. In 1902, the Pepsi-Cola Company was launched at Bradham 's Pharmacy, where he distributed the product. During World War I the United States experienced financial hardship resulting in Bradham filing bankrupt and selling his trademark brand (PepsiCo Inc.). After the war and the Great Depression, Charles Guth purchased Pepsi’s assets and Pepsi-Cola continued to expand and capture the spirit of America. Pepsi has contributed countless marketing campaigns, which have turned into the brand being recognized everywhere. Campaigns such as the "Pepsi Challenge" and "Pepsi Live for Now" have been successful campaigns in the company

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.

Formed in 1965 with the merger of the two big brands Pepsi- Cola and Frito Lay. PepsiCo has expanded from just Pepsi to one of the largest food and beverage companies in the world, who provide consumers around the world with delicious, convenient, affordable foods and beverages. PepsiCo is a large company with many successful and large brands such as walkers, Doritos, Tropicana, Quaker oats, 7up, Pepsi and many others. PepsiCo’s products are served worldwide.

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).

Another procedure of PepsiCo is 'Beneficial for You ' that implies the organization gives nutritious items, for example, low-fat dairy, vegetables, entire grains, sugar, and soaked fat with dietary necessities, nuts and natural products.

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

Pepsi recently announced that they are releasing a new soda brand to be named 1893. Although no other official information has been released besides the name, it is said to be a “premium” soda to complement the company. The name “1983” was chosen because that is the year one of the main creators of Pepsi was born, Caleb Bradham. He created a beverage “Brad’s Drink” that would eventually change its name to Pepsi. Last year Pepsi came out with “Caleb’s Soda” which is marketed as a more premium soda, so sources are assuming this one will follow suit. Both sodas are named after Caleb Bradham, who created the original drink as a more healthy soda to aid digestion without the narcotics or caffeine (before the company would add it later on). This new product is being launched as Pepsi consumption sales are declining. The company also announced it would be releasing a “Stubborn Soda” line that will be offered to buy at select places.

Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.