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Pest Analysis of Amazon.Co.Uk

Decent Essays

Background E-commerce is transactions conducted via electronic means such as the internet, email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result, people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line, with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce, direct and indirect. Direct e-commerce is where services or goods can be delivered on line, such as music downloads. Indirect e-commerce is where goods and services ordered on line but delivered off-line, for example by post or courier. Whether direct or …show more content…

However, this rule is subject to a number of exceptions. Notably, the rule does not apply to some consumer contracts. These consumer contracts will be governed by the rules contained in ‘Brussels Regulation’ and ‘Rome Convention’ which are beyond the scope of this article. As the extent to which the consumer contracts exception would apply is still not very clear; businesses wishing to sell on-line to consumers of other EU countries are recommended by DTI to comply with that consumers’ country’s laws. Nevertheless, this rule may lead to an UK based business having advantages over their EU counterparts when selling on-line to businesses of the other EU country, for example, to businesses based in German where they are subject to more stringent laws regulating on-line trading and marketing. Information that must be provided Regulation 6 prescribes that all business websites whether or not trading on-line must list the following general information:- • Business name; • Business address which must be a geographic address, i.e. street number etc. In other words a PO Box address is not likely to be sufficient; but a registered office address would; • Other contact details such as email address and phone number; • Its registration number and registered office address if a company; • [Its place of registration if a company or a LLP. Please note this is a requirement under new regulations which were brought into force on the 1st January 2007 ]

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