CORPORATE OVERVIEW
Introduction
Pixar Animation Studios is an Academy Award ®-winning computer animation studio with the technical, creative and production capabilities to create a new generation of animated feature films, merchandise and other related products. Pixar 's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.
Feature Films
On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking, storytelling and the medium of animation with the release of its first feature film, Disney·Pixar 's Toy Story. Released nine years after the founding of
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Pixar also has a long standing tradition of sharing its advances within the broader CG community, through technical papers, technology partnerships, and most notably through its publicly available RenderMan product for the highest-quality, photo-realistic images currently available. RenderMan remains the standard in CG film visual effects and feature animation and has been honored with an Academy Award for technical achievement.
In 2001, the Academy of Motion Picture Arts & Sciences ' Board of Governors® honored Ed Catmull, president of Pixar and Disney Animation Studios, Loren Carpenter, senior scientist, and Rob Cook, vice president of software engineering, with an Academy Award of Merit (Oscar®) "for significant advancements to the field of motion picture rendering as exemplified in Pixar 's RenderMan." In 2002, the Producer 's Guild of America honored Pixar with the Guild 's inaugural Vanguard Award, which recognizes outstanding achievement in new media and technology.
Creative Team
Pixar 's creative department is led by Chief Creative Officer John Lasseter, an Academy Award®-winning director and animator. Under the guidance of Lasseter, Pixar has built a creative team that includes a department of highly skilled animators, a story department and an art department. This team is responsible for
Have you ever wonder how Pixar create their movies? Although Pixar movies look like drawings there is a lot of math and science that goes into them. Danielle Feinberg is Pixar’s director of photography she uses math, science, and code to help create our favorite Pixar characters. During the TED Talk, The magic ingredient that brings Pixar movies to life the speaker Danielle uses pathos, ethos, logos in the speech to keep the audience engaged.
Almost every fall, Disney and Pixar would team up and create a family friendly film that would have “anthropomorphic creatures or objects rendered with state-of-the-art computer graphics.”(Babich 235) Then later on in the summer Disney would come out with one of its more classic movies ,a 2D animated film
Specific Purpose: The purpose is to inform on how all Pixar movies exist in the same universe and is telling the same story just jumping around in time. This timelines includes Toy Story (1995), A Bug’s Life (1998), Toy Story 2 (1998), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), Cars 2 (2011), Brave (2012) ,and 2013 Monsters University (Negroni, 2015).
A long time ago Disney company turned into some kind of Hollywood «machine» of making animation hits with the same parttern and also they missed the moment when computer animation has become much more interesting in the audience of animated cartoons. Pixar is representing some kind of new wave (especially, on the technological side) in the cartoon field . Also, they are succesful. Teir «Toy Story» and «Finding Nemo» were real hits:
Its large size gives Disney several advantages, such as a large budget and a large human resource base. Internally, Disney follows a top-down approach, where managers tend to impose the culture, and bureaucracy is considered large with 185,000 employees in 2016 (Forbes, 2016). The decision making lies at top management level, giving the company a hierarchical structure. In the creative world Disney is known to make movies based on profitability, rather than quality of animation and image. Pixar’s core competence is their technological 3D success in computer animation. When looking at the staff at Pixar , it can be seen that they are very technically educated and have a lot of in-house creativity. This is the reason for their high level of innovation. Furthermore, they focus on quality instead of sales figures. Internally, Pixar uses the bottom-up approach, where input of employees is highly valued, and Pixar offers a very communicative and open working environment.
Pixar has a very interesting early history. It began in 1979 as the Graphics Group, which was one third of the Computer Division of Lucasfilm[->0]. After moving to Lucasfilm, they worked on creating the precursor to RenderMan[->1], called REYES, meaning "renders everything you ever saw" and developed a number of critical technologies, including "particle effects" and various animation tools.
Pixar, being a leader in CG animations and having an exemplary track record of producing blockbuster hits, had a lot of potential suitors which include Warner Bros., AOL, Time Warner, Fox and Sony. Any media companies that strikes a deal with Pixar may instantly forefront the animation market.
Founded in 1934, The Walt Disney Animation studio is the oldest surviving animation studio in the world. The studio is documented with creating new techniques for the day, which are now considered standard. Disney produces the most animated motion picture films. Another major animation studio based out of California is Pixar Animation Studios. However, Disney agreed to purchase Pixar in early 2006, for 7.4 billion dollars. Pixar has produced films that have won seven academy awards including Toy Story, Cars, and Finding Nemo.
Pixar has exceptional talents not only in art and film making but also in science and technology. It has a group of engineers
Pixar Animation Studios as we know today, was started as in 1984 when John Lasseter, chief creative officer of both Pixar
The company was about the film and entertainment. On February 3rd, 1986, Steve Jobs purchased the computer graphics unit of Lucasfilm, Ltd for $10 million to establish as independent company, Pixar. Moreover, Ed Catmull who had worked with Lucasfilm was co-founder and chief technical officer of Pixar. The company’s objective is to develop computer animated feature films that make all types of audiences memorable with characters and stories by using technology and creative talent. Therefore, Pixar's team came up with several software innovations, which were used to create numerous of products.
To conclude, Pixar has many opportunities that can be explored, in both the global and local markets. There is a lot of potential for
Pixar Animation Studios was founded in 1979, initially specializing in producing state of the art computer hardware (Carlson, 2003). In 1990, due to poor product sales the company diversified from its core business and began producing computer animated commercials for outside companies. Success came for Pixar after the production of its first computer animated film ‘Toy story’ in 1995 (Hutton and Baute, 2007). Since then, Pixar has made many innovative animated feature films, with well known ones including - A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and WALL-E, six of which are in the top grossing animated
Founded on February 3, 1986, Pixar was best known for its animated films created with Photo Realistic Rendermen. It initially began as a graphics group under Lucasfilm’s Computer Division. However, it was later purchased by Steve Jobs for $10 million dollars and renamed to Pixar. It continued to grow its success with the release of many movies, including their Toy Story series, one of their highest
Established in 1923, Disney Studios released the first ever full-length animated feature film, Snow White and the Seven Dwarfs in 1937. By 2015, Disney Studios employed about “6,500 employees, and spent $2 billion producing films annually”. Alan Horn, Chairman of the Walt Disney Studios, oversees five studios, that together made up Disney Studios. The Walt Disney Studios Motion Pictures ‘Disney Live Action’ and Walt Disney Animation Studios ‘Disney Animation’ are directly from Walt Disney’s original studio. The three others were acquisitions made during Bob Iger’s time as chief executive officer of The Walt Disney Company. The first was Disney's competitor animation studio, Pixar, which was purchased for $7.4 billion in 2006; second, Marvel Entertainment, which had its roots in comic books, for $4 billion in 2009; and finally the legendary filmmaker George Lucas’ Lucasfilm for $4.05 billion in 2012. During this time, Disney Studios began pursuing a “tentpole” strategy, which entails investing in higher budget films that would hopefully produce a larger profit by pulling in a large portion of the market. The larger profit would also help compensate for losses that may occur in smaller budgeted films. As it stands, Disney studios currently produces 10-12 films annually with approximately eight of them with production budgets in excess of $150 million. The current breakdown of tentpole films expected annually is as follows: two from Marvel, one from Lucasfilm, one from Pixar,