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Port of Auckland Limited PEST Analysis

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Introduction
The Economy in New Zealand is highly dependant on internationally imported goods. New Zealand mainly imports its good from Australia, China and USA. Goods that are mainly imported are vehicles and petroleum, which in this case is one of the major goods that are cargoed into New Zealand (Aapa-ports.org, 2014). This business report has been put together to analyse the ports industry, specifically the seaport industry to check if investing in this industry will be a good choice. The report will briefly look at the Port Of Auckland Limited (POAL) to help with the decision, information such as annual report (POAL), as well as the seaport industry of New Zealand to help backup the information supplied, the tools that will be used to analyse the industry are PEST analysis and the Porters five forces of competition

Definition of the Port Industry
The American Association of port industry defined it as a way of connecting the world together, goods that we deal with in our daily life basis travel from one of hundreds of deep draft ports. Ports are known to be the busy dynamic transportation hubs that adapt to meet the global trade demands. Ports are also known to be the nexus of business transactions for goods that are imported and exported, people depends on ports to increase international trade, as well as strengthen local and national economies to increase the standard of living. (Stats.govt.nz, 2014).
There are 15 ports scattered around New Zealand but the Port

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