Introduction
There were approximately 1.5 billion smartphones sold in 2016. When a person chooses a smart phone to purchase, one possible consideration is that of how much memory the device has. Memory is used for storing lots of things such as pictures, documents and applications. There are three main types of smart phone memory;
• The device itself. This is not easily increased or adjusted.
• A memory card. Memory cards have, over time, reduced in price whilst increasing in capacity.
• Cloud storage. Defined by Techopedia (2017) as “A cloud computing model in which data is stored on remote servers accessed from the internet, or "cloud." It is maintained, operated and managed by a cloud storage service provider on storage servers that are
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Google (2017) offers free cloud storage of up to 15 GB capacity and then further capacity of up to 100 GB for £1.59 per month or up to 1TB for £7.99 per month. The storage provided has levels of security for the user and options to be able to share the content at will. Apple (2017) provide 5GB of free storage per account and then further options of 50GB, 200GB and 2TB for £0.79, £2.49 and £6.99 per month respectively.
Whilst exploring the correlation between the pre-installed application and if a smartphone user chooses that pre-installed option, Warren (2017) argues that strong consideration should be given to these existing services, especially if you are wanting to have access to your important data, regardless of location or condition of your device. If you extend the arguments put forward by Warren, the positive elements he lists could be applied to non-pre-installed cloud storage applications. Arguably therefore, negating his emphasise of consideration.
A very detailed piece of research completed by Kuroda, Koguch and Ida (2017), exploring the effect of mobile OS on the mobile services market, focused on mail, search and map services. This limited piece of research into cloud storage services, somewhat extends some of their work. They found that the users choice of OS, affected
There are a multitude of benefits in the utilization of cloud computing. A primary function of cloud computing is the availability of universal access to files throughout any given level of an organization. As documents and other database driven information are stored off-site, there is often a reduction of costs, due to the minimization of on site hosting software and hardware alike. The many reasons to utilize cloud computing are evident, however, as all other technological advantages, there are also a large variety of companies that offer these services with different benefits, costs and application choices. Some of the most recognized corporations offer cloud computing such as icloud, Google Apps, Amazon Cloud Drive, and many others. All organizations offer
Therefore, this service has driven the company to hold competitive advantage over competitors. People are increasing the awareness of cloud service where everything can be done over the air. The company can create the value of its product by offering a place where community begins which increasing in customer lock-in strategy and generate more
“Cloud computing may seem complicated, but it actually has way fewer issues than other infrastructures. Since the cloud runs on its own servers through a company whose only job is to make the cloud functional and bug-free, it’s usually a whole lot more reliable than your own, on-location server.” (Ismail, N, 2017)
“Market Research Media says the cloud market will reach $270 billion in 2012 and Gartner predicts it will be over the $148 billion mark by 2014, much greater than Forrester’s forecast of over $118 billion for the same year.”
Along with the development speed of technology, the amount of data passing by or consumed by people around the world keeps growing rapidly. The storage devices seem to unable for storing growing data amount. In addition, maintenance and back-up of data are needed just in case of accident. To meet the needs mentioned above, the cloud computing is developed especially cloud storage which have become a necessary data storage for everyone recently. There are four competitive huge cloud storages in the IT industry – Google Drive, SkyDive, ICoud, Dropbox.
Cloud storage is a new concept based on cloud computing, it is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store user, organization, or application data. So cloud storage is a cloud computing system that aims on storing and managing data.
Now for Public Cloud it did have an advantage over Public Cloud as the data didn’t need to be store with another party. Nonetheless, users still need to buy a physical storage device, which had to be in the premises of their home office.
The integration of mobile devices with our daily life (e.g., smart phones, smart watches, tablets, etc.) has eliminated the location and timing restrictions on access to variety of services such as social network, web search, data storage, and entertainment. Limitations on resources (such as battery life and storage) and the need to global scalability of services have motivated companies to rely on cloud computing. Cloud computing has created a new paradigm for mobile applications where computations and storage have migrated to centralized computing platforms in the cloud. Cloud providers such as Google, Amazon, and Salesforce offer clients the access to cloud resources in various locations and allow them to acquire computing resources
For costumers who rent for data storage in cloud, it gives them auto backup, and decrease risk of losing data because of disaster. Usually cloud storage location is chosen on the least risk location for disaster.
The world, as a whole, is changing. It is true that some sections of the world are remaining primitive in terms of industrialization, but the general population is a progressive one. There are incredible advancements being made in the industries of transportation, communications, aerospace and defense, as well as almost every industry related to the culture of society. As these advancements progress and companies innovate, the demand for different products changes. For example, the demand for DVDs today is no where near what it once was. In today’s society, there is a huge demand for technology based products. Due to this increased demand for technology, there has been an impressive amount of innovation on how technology is both used and sold. The largest of these innovative movements has been the movement towards cloud computing. In about as basic of a definition there is, The Cloud is simply a way to store data online. Instead of saving something to a hard drive, it can be saved to The Cloud. As one of The Cloud’s many advantages, this allows files to be accessed from any device at any location. However, it also has some disadvantages. This is arguably the most relevant issue in the business world today, which is why the sources below will help to analyze the benefits of cloud computing versus the costs of it.
Everyone is going to the “cloud” for storage, but what exactly does that mean? Where is the cloud and is it secure? What are the benefits of storing data on the Cloud?
Demonstrating further how SMEs struggle with the use of new technology, 9 Spokes’ research shows that additional concerns re cloud-based apps include compatibility (77%), expense (76&) and poor usability (76%) of these services.
Amazon Web Services S3 or Microsoft’s Azure are few amongst the various cloud services currently available that allow users to store massive amounts data at unbelievably low costs.
Cloud services have become increasingly popular in the past few years with a few different types of cloud services being offered, even though they all do pretty much the same types of things, and offer the same things. Traditional cloud services, which lets you save documents and pictures and retrieve them on any of your devices, they also let you back up your phones and computers. These types of services are offered by companies like Apple (iCloud), Microsoft (OneDrive), and Amazon (AWS). Then
The importance of data availability, mobility, reliability, security and so on, leads scientists to come up with a sophisticated technology that can assist users to manage and control their data. This mini project finds out the most factors that motivate users to move towards using the Cloud Storage. Cloud Storage is a term refers to an on line capacity that allows users to store large amounts of data. Further, Cloud Storage is the Information Technology innovation that grants users to backup, access and download digital data remotely using different devices. In this mini project, the Technology Acceptance Model (TAM) Theory is used to see the factors that affect users’ decisions to use the Cloud Storage.