Product Features Of The Home Appliance Industry

industry covers services and platforms with a vast variety of focal markets. The portion of the

The industry is dominated by a few large companies. For example, the A&D industry is dominated by the top players

Traditionally, USA has been major market followed by Europe and Japan. The top 20 companies account for 77% of the market share (see figure 1). The HHI index is 378 indicating a highly competitive market. Porter’s 5 forces analysis indicate that:

Therefore this industry is a pretty good one to already be in, but would be very tough to try and break into. Since established firms do not have to worry about threat of entrants or substitution, they can focus on making their core business practices cost efficient and profitable. Although firms have to deal with high buyer and supplier power, every firm has to deal with these issues. Therefore this leaves only rivalry to compete on, which forces firms to stay sharp, observe the competition, and provide excellent service to the firm’s customers to generate profit.

the world. " The Big Three" hold nearly 75% of the market and produce over 8

As stated earlier, the home improvement industry takes in $755 billion annually. However, due to the softening of the housing market and declining home sales, companies in this industry has had to

In order to stay competitive in an industry with an increasing number of players, companies have to be

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

Draw upon market data which is available, to support your conclusions on “Market Structure” with in this industry sector.

EPS Growth Rate: These values are also found in exhibit 6, leading to g = 5.55%

What driving forces do you see at work in this industry? Are they likely to impact the industry’s competitive structure favorably or unfavorably? (Did we answer this question?)

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

|the industry and its challenges it is important to understand its various phases of growth so far. |

Companies have to strife for a competitive advantage over its rivals. Industry concentration is measured through concentration ratios. A higher concentration

The main differences between Matsushita and Sony’s products are that, Matsushita product line is more involved in the household appliances market as it is the world leader in this category, while Sony strives to be the globe’s technological leader and has a product line that is driven by advanced consumer electronics. “While companies such as Matsushita concentrates on being customer intimate, Sony has differentiated itself by focusing on product leadership.” Matsushita is the largest home appliances and household equipment (HAHE) producer in the world. Some of Matsushita’s products include: microwave ovens, refrigerators, irons, fax machines, air compressors, automatic washers and dryers, vacuum cleaners, air