Racial Advertising

When Dr. Gooding played the commercial where the white man talked to the group of kids I started to laugh. Nothing about the commercial was funny, but what was funny was how blind I can be. As we analyzed the video, multiple things that I would have never noticed before stood out to me. We talked about how they made the white little girl seem so cute, while they portrayed the black little boy as silly. They also made another white little girl seem very intelligent, and the black little boy as annoying. It is happening all around us. The media is filled with allusions of diversity, while there really is not any. White people are always portrayed as better than colored

But for many, diversity is still a code word for affirmative action. Many companies have developed

Since the formation of the organization in 2012, it has been able to reach national headlines and

With the rising acceptance of different beliefs, diverse families have become more common and open. With the increase in interracial families, many believe it is an indicator of race relations improving in America (Quin et al., 2011). In fact, there are examples of interracial families in commercials, newspapers, and even cartoons. While advertisements of interracial families in media has increased, there are still people in the United States who disagree with it. For example, The Washington Post published a magazine with an ad on the cover for a real estate agency. This particular ad showed an image of a family with a white mother, a black father and three biracial children (Vogel, 2015). While the people for the magazine, specifically Scott Vogel, saw nothing wrong with the ad and only saw an “adorable”

| Keen competition with big competitors as they account for the lion’s share of the market

The company employed people from all races and cultures. Notably, United Kingdom is a cosmopolitan country; therefore, the company employed staff regardless of their culture and race. Although the company cultivated a culture of diversity among employees, it was not used to benefit the company

Businesses in the US tend to have a strong focus on positive customer service. By discriminating customers

Than affirmative action policy will also be beneficial when it comes to make deal with new countries. T&R Fabric Company does business with counties from all over the globe. How many accounts have we lost because of the lack of diversity of the company? Making the policy publicize shows everyone that we are committed to become and equal opportunity employer. With the class action law suit filed against the company now is the time to put this policy into place. Several of our former employee’s feel that T&R Fabric Company do not put minority and woman in management positions, or pay them as much as their white co-worker who are as qualified as they are. We should put a policy in place before it is court ordered.

“If America has forgotten her past, then let her look into the mirror… and she will see the living past living in the present…” (Cornel West, Race Matters, pg.1 lines 3-4) Race related problems are still very evident in today’s society as people are still quite racist towards not just blacks, but also towards other races, religions and genders. For example, there was a Cheerios advertisement that showed a little girl who was black talking to her white mother and later with her black father. This made several people angry because the little girl had biracial parents and she was of a mixed race. “The response to the ad was so sudden and intense that

Our Company does not discriminate against any employee, customers with regard to race, color, age, gender, religion or sexual orientation. Anyone found in violation of this condition will be subjected to termination.

This makes it obvious that there- Unique they are to remain competitive, profitable and be able to-

As weak consumer spending restricts sales growth, supermarkets are placing greater emphasis on its own labels, which are more profitable than branded items. “Morrisons plans the first makeover of its own-brand range in four years as it joins rival U.K” (Morrisons, official website). Food retailers are adding private label items to boost profitability. They produce their own products as a brand to enlarge the market share in the supermarket industry. The products produced by them are labeled ‘Tescos’ and ‘Morrisons’ as well as the plastic and shopping bags. Therefore, customers can easily identify the products by packaging. Unlike Tescos and Morrisons, Aldi, a German discounter has been doing surprisingly well in the UK too. It specializes in small stores—the size of a basketball court rather than a football pitch. The research from the Guardian shows that more than 90% of its goods are its own unfancy brands. “To keep its supply chain simple, Aldi stocks barely 1,000 products; some of its rivals stock 100,000”. (Julia

Same- Manchester United and Dove communicate the promotion of their product by using the media like

From this past 10 years, many brands have chosen to open up and share what they are but also their values.

Promotions in the marketing mix of Dove: Dove has strong brand awareness in the consumer market because of Dove’s branding and advertising. Marketing policies are the reason why Dove gets success. Campaigns and advertisement improve the brand image and build a positive impact on consumers’ minds (Bhasin, 2016). Dove’s advertisements are aired on various channels of television and radio. Dove has advertisements in newspaper, magazine, and billboards as well. Dove used an unusual promotional strategy for the products. Dove decided to use the ordinary women who look extraordinary after using Dove products in the advertisement rather than celebrity. Dove created a good customer base with the “Real Beauty” that the context about confidence in the advertisement (Bhasin, 2016).