The Rhetorical Analysis of, “Don’t Like the Candidates? Vote Anyway” There are many ways to convey a message to readers. Often times authors, speech writers, etc., refer to Aristotle’s three main concepts of rhetoric, Ethos, Pathos, and Logos. Ethos is considered to be the, “credibility,” of the author. Pathos is the idea of, “emotional appeal,” to the audience. Finally, Logos is the translated as the, “logic,” involved when making a point. All forms of rhetoric have at least one of these concepts, while good arguments incorporate a well balanced mixture of the three. In the newspaper The New York Times, an article was recently published pertaining to the upcoming 2016 election titled, “Don’t Like the Candidates? Vote Anyway.” The author, Adam Grant, forged this persuasive-argumentative selection to convince readers to vote, despite both candidates lacking in several areas(3). Grant makes good use of all three of Aristotle’s ideas to construe a well thought out and convincing message to his audience. His ideas are executed in an excellent manner. Furthermore, not one of Aristotle’s ideas is used more than any other. This helps to streamline his main points, and create an even harmony within the article. Grant’s article effectively argues his point that people should vote no matter what, with the use of Aristotle’s three rhetorical ideas in a balanced fashion. Numerous examples of Ethos can be identified throughout the writing. To begin with, Adam Grant is a writer for the
In the articles Man Takes First Steps on the Moon by The Times, In Event of Moon Disaster by William Safire, The July, 16, 1969, Launch: A Symbol Of Man’s Greatness by Ayn Rand and, the picture Transported by Herblock they all develop a purpose. These texts interact among the speaker, audience, and a subject that affects the text . These texts show an appeal to ethos, which is greek for “character”, pathos, which is greek for “ suffering” or “experience”, and logos, which is greek for “ embodied thoughts”. These rhetorical appeals are techniques to persuade an audience by emphasizing what they find most important or compelling. The term rhetoric was found by Aristotle which later he used a triangle later called Aristotelian triangle. This triangle
In the article “Don’t Blame the Eater” written by David Zinczenko he argues that children suing the fast food industries may not be entirely wrong for doing so. He goes on to advocate that fast food companies neglect to fully inform their consumers properly. Throughout his arguments, he uses the different forms of rhetorical analysis to emphasize his point. These persuasion techniques allow us as the reader to see the article with further clarity. One of the persuasion techniques he uses is logos (logic), this is the act of stating facts, evidence, and reasons. The next persuasion technique is ethos (credibility), he briefly educates us on his current occupation which allows us to trust his words. Lastly, Zinczenko uses pathos (emotion), he appeals to our emotions and feelings by giving
Whether it is by using the written word, a speech, or any other medium, in order to convey a message to an audience, one must have an effective way of communicating one's ideas. The Greek philosopher Aristotle believed that effective speakers use three kinds of appeals to make their arguments convincing; ethos, the credibility of the speaker, logos, the speaker's actual message, and pathos, or the emotional appeal the speaker arises in its audience. These rhetorical appeals are present in many aspects of everyday life, including in websites. Websites such as the El Paso Zoological Society use these three appeals to effectively communicate with those who visit their page.
I would like to take this opportunity to thank you sincerely for your many years of service. I truly appreciate the stands you have taken to uphold the values that have made this country and state such a wonderful place to raise a family.
We as humans learn to communicate with each other through many various forms of text: books, newspapers, advertisements, comics, public service announcements, social media, text messages, and the list goes on. Not only do the spaces that are created today allow our voices to be heard, but also these writing spaces provide different styles of rhetoric to be produced. The concept of rhetoric stems from the appeals of ethos, pathos, logos, and kairos, each with unique writing aspect that help convey an idea. Ethos, for example, focuses on author credibility. Pathos, on the other hand, deals with emotions and how the text/speech is able to affect the reader. Next, logos is the logistical standpoint or argument. Finally, Kairos is the idea that there is an appropriate time to do and say an idea. These four appeals are used in different ways depending on certain writing styles.
Ethos is the appeal to authority, and an example is the use of an authoritative figure as a promotion. Pathos is the appeal to emotion, which acts upon relating to and drawing out the emotions of the audience (Kirszer and Mandell 13). To understand the purpose of the lecture requires an analysis of the rhetorical strategies and logos, paths, ethos being used as a means of persuasion to appeal to the
Technical terms play a huge role in rhetoric. These three items include pathos, logos, and ethos. Ethos, for example, represents credibility or an ethical appeal which involves persuasion. In Aristotle’s Rhetoric, it’s one of the three types of appeals you can make to your audience (along with pathos and logos). Your ethos is your trustworthy factor. According to the author, “When you use pathos and logos well, you build your ethos. You also build ethos as you write by using tone and style that are appropriate to the situation.”
Aristotle teaches the art of persuasive speaking in his three books of Rhetoric. In Book I, he provides an outline for how to go about creating an argument. He explains that there are three main components to building a conclusive argument. First, one must gain the trust of their audience. This is ethos. Second, known as pathos, a speaker must be able to evoke emotion from people. The final
Aristotle defined three parts to being an effective communicator: ethos, pathos, and logos. Ethos is the credibility that a speaker or a writer brings to the subject that he or she is communicating about. Some people are able to gain more trust in certain areas because of their experience. Logos is the appeal to reason, to the forcefulness of a well-thought-out and well-structured position. It uses facts and solid evidence to get a writer’s point across. Pathos is the use of emotion in debate or argument. This is used a lot in visuals such as advertisements or videos (Losh, 44) In William Wilson by Edgar Allan Poe, the narrator, who calls himself William Wilson, enrolls in a school and meets another student that looks and acts exactly
Aristotle believed that rhetoric frequently utilizes three persuasive appeals, Logos, pathos and ethos. The newspapers, magazines and newsreels of the day, certainly support the use of these types of rhetoric.
Aristotle defines the word rhetoric as “the available means of persuasion”, that is rhetoric is the art of using language in order to persuade or influence others. Rhetoric exists everywhere within the world: in art, in movies, in books, and in conversation; and so surely rhetoric must be important in some way for it to be used so widely throughout different subject matters. Rhetoric is useful and needed to make any argument strong and valid.
Resonance with the audience can be characterized as the degree of overlap, the presented information has with the audience’s principles, values and emotions. Any evidence which connects with the receiver’s logos, ethos or pathos (Aristotle’s rhetoric) has a higher propensity to influence the receiver in favor of the argument. Such evidence can include facts which relate to or propose a plausible impact on the lives of the target audience.
The famous Greek philosopher Aristotle once said “to write well, express yourself like the common people, but think like a wise man” (25 Powerful Quotes form Aristotle That Will Blow Your Mind, 2017). This is an astonishingly perfect and simple way to describe cognates in writing. According to Business Communications for Success, cognates were established by rather recently by two men: Kostelnick and Rogers. Cognates are very similar to Aristotle’s classic elements of rhetoric, but a more broken down version. This book describes Aristotle’s elements of rhetoric in three Latin terms: logos, ethos, and pathos. Logos, or logic in English, is broken down into the three cognate strategies of clarity, conciseness, and arrangement. Ethos, Latin for ethics, consists of credibility, expectation, and reference. Finally, the three cognates tone, emphasis, and engagement can be found in the pathos, or emotional appeal, section of Aristotle’s classic rhetoric (2017).
Obama uses Aristotle’s proposition of rhetoric and seemingly adopts it into his writing to enhance his message and to further convince his audience of his cause to bring America to “A More Perfect Union”. Barack Obama structures “A More Perfect Union” in such a way that he is able to speak to each of his divided audiences as he admits that “the discussion of race in this campaign has taken a
Rhetoric, Aristotle said, is “the ability, in each particular case, to see the available means of persuasion.”