SWOT Analysis

A. SWOT analysis is used by a company to appraise its internal strengths and weaknesses as well as examine any external threats from potential competitors, and to research current and potential customers in a chosen demographic market. Businesses must utilize SWOT analyses to form a foundation upon which to build their marketing programs.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

The SWOT analysis is a tool that is used to identify and understand the internal strengths and weaknesses in an organization and the external threats and opportunities in the market environment the organisation is operating in. Ferrell & Hartline (2011), state that it helps an organization chart a niche that is sustainable in a particular market. It helps the organisation identify a growth pattern or path that would best exemplify its good values and opportunities for the benefit of the shareholders.

Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.

There are a few threats to this proposed business idea that I found through this analysis. There are comparable products being sold at others stores in the area. Retailers like Target, Sears and Wal-Mart have been able to get higher end clothing in their stores. With tough economic times customers may chose to shop at these retailers instead of

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

SWOT analysis is an internal factors (Strength and Weakness) as well as external factors (Threat and Opportunity). SWOT analysis is a famous tool and it is also a strategic planning method for people to use to analyses the strategy of a certain business and products in its environment. It also is a method to define the strength, weakness, threats and opportunities of a business or project venture. Other than that, it is also used to identify the internal and external factors in the market because as there are many competitors in the market. In short, we know that the SWOT analysis is a beneficial tool for people to identify and analyse their business and product.

The purpose of conducting a SWOT analysis of fairr.de is to use the results in the competitor analysis. The outcome will be applied for comparison with competitors in the Polish private pension market.

Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially less control.

SWOT analysis is a one of the environmental scanning tools in establishing the grand strategy. S correspond to the strength, W stand for weakness, O signify opportunities and T representing threat. Basically, SWOT analysis is objective that used to identifying the internal and external or known as inside and outside matters of the company or businesses. The strength and the weakness usually an inside matter of the company because only the company can measure their strength and weakness. Besides, opportunities and threat are external matter of the company because they are helping the company growth from outside as giving the chance or be as a challenger.

SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).

Radojevic and Stanic (2015) agreed on the fact that product or service of the hotel is a factor considered importantly by tourists for determining the popularity of the location. In addition, there are effective marketing strategies that enhance the image of the hotel and the perceived value of tourists. When the

By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University, Doctorate in Tourism Management School of Business, Department of Hotel and Tourism Management Professor Liu Yan December, 2009

With world tourism continuously increasing and probably being a riding aspect in progress, tourism used to be once an appealing cluster to raise in Sri Lanka. However, Sri Lanka’s tourism enterprise has been a sufferer of the ethnic clash that has beleaguered Sri Lanka because the early Nineties. As a final result, compared to one in every of a form Asian markets, progress premiums of arrivals have established enormous fluctuation. To capitalize on establishing traits within the international industry nonetheless Sri Lanka wanted to reorganize and restructure its tourism sector to no longer high-quality develop the annual wide variety of viewers or revenue bucks nonetheless to increase its competitiveness with exact areas.

Malaysia tourism obtained the fast development as a result of it own superiorities in natural and cultural travel resources as well as government's vigorously support. It has become the country's second biggest source of foreign exchange and the third largest economy sector. But under this excellent prospect, we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing it more successfully.