Client and product
Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You
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Samsung Family hub started selling for $5,799 in Samsung website, but now it has decreased the price it’s for $3,497.40 for 27.9 cu in Home Depot.
Target Audience
The Samsung target audience is for a very wide range of consumers ranging from normal day to a day using devices to industrial standard appliances, but the target age group of customers from the 30s or even older, as long the person or the married couple has the ability to purchase a Samsung product that is on the market for sale. For married couples that is upper class that has at least a child and usually have a busy scheduled because they work hard and an income of $75,000 with their own property.
Product Benefits
Samsung Family benefits are that the fridge has a class-leading cooling performance, internal fridge cameras, stunning 21.5in touch-screen. Also, it can capture images even if the door is close and “You can even link the Family Hub refrigerator to online grocery shopping and recipe application”.
For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Official Website).
The Wirecutter highlighted an extra respectable deal this week: Samsung’s SmartThings Hub, a wise home controller, is $50 on Amazon, down from $one hundred. The previous lowest price become $75.
Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.
Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, Samsung marketing strategy has helped the firm to build trust on every product they
Target Market – “a segment that has been selected as a focus for the company’s offering or communications” (Jobber and Fahy, 2009)
There are a surplus of products such as batteries, hard drives, televisions, air conditioners and Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries and has developed a reputation by emphasizing on innovation in its management strategies. Samsung has got a bunch of sections within their organization, stretching from technology, manual labour work, markets and consumers. As a worldwide company with roughly 200,000
Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung.
Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated into the mobile phone market. They have come up with creative technology such as the Smart TV and Smart Camera. They continue to invest heavily into their research and development so that they can produce products that are efficient and
Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued priced commodity products that original equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones.
The Samsung smart TV includes; voice recognition, auto detection of devices plugged in, smart view which connects with your phone (Samsung TV: SUHD, Smart TV n.d.) and some versions also included motion control. A techno optimist would say all this technology increases the user experience and ease of usage. Users can navigate the system with a small gesture or word without having to get up for the remote. This is the lean back experience and it is enhanced by making it easier and more natural interacting with the technology, to heighten the overall viewing experience.(‘Visualizing the Future of User Experience | Smart TV’ n.d.). The Samsung smart hub also allows users access to multiple apps and streaming sites all in one place(Samsung Smart Hub n.d.). Convergence of media platforms “blending of the media, telecommunications and computer industries” (Grant and Wilkinson 2009) and uniting them in one place benefits the user as they only need one device to access everything on.
Samsung is a South Korean multinational aggregate company headquartered in Samsung Town, Seoul. It contains various subsidiaries and partnered organizations, the majority of them united under the Samsung mark, and is the biggest South Korean chaebol (business combination).
Samsung is a South Korean multinational company that was founded by Lee Byung-Chul in 1938. Samsung entered the electronics industry in the late years of 1960s. Samsung electronics is known as the world’s largest information technology company. Samsung manufactures a number of products such as:
Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).
Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety