San Tan Valley Advertisement Analysis

For instance, Keds uses pathos because it is a powerful tool to influence people in what they believe about Keds. They persuade their audience through their sense of indemnity, their self-interest, and their emotion. The creators of this Keds ad uses paths by having a little girl in her wonder women costume making it humorous because she is ready to fly away or be even a hero using her imagination. Since pathos is strongly based on emotion this Keds ad does a very good job bringing out the emotion of the advertisement. The emotion here is happiness everybody has a smile on their face and they seem to be enjoying what is occurring in the picture. Personal beliefs also play a big role in this advertisement because it seems like if you purchase

On July 8th 2010, Lebron announced the world on national TV that he was leaving Cleveland. Later that night, he told ESPN that he would be playing for the Miami Heat teaming up with Dwyane Wade and Chris Bosh (Scott, 2010). It was at this time where Lebron’s image in the media began to change. He went from the hometown boy beloved by his fans, to being a “sell-out”. The reactions from the local people were mostly negative, a Cleveland blog posts, “The king should never leave his throne, when you do, that means you are dethroned. He turned his back on us (Scott, 2010)”.

In the world of advertisement, there are more than a handful of ways to attract the users of social marketing. In the eyes of social marketing they look at this advertisement and would think twice about unlocking their cell phone. This image was created to lessen the amount of people using their cell phones while behind the wheel. This image is a car on the unlock button on iPhones and a truck on the other side. When you slide the unblock button on the cell phone it makes the car crash into the truck, as if that would happen if a cell phone was being used behind the wheel. This particular advertisement caught my eye because it is so simple but yet sends a huge message. El Colombiano creates a memorable image for young adults by using a subtle grey color with a simple design and a recognizable image for the

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

By the TKTS stand in Times Square where thousands of people buy tickets for Broadway shows are dozens of billboards with ads for plays and musicals. One of the most prominent ads is the one for the musical Chicago. The ad is eye catching and seductive with bold contrasting colors, a sultry gaze, and revealing lace clothes on the actress.

This ad is made to captivate people that specifically need a pair of glasses or want to buy glasses. Additionally, in the advertisement the owl and the lady are both wearing glasses so it draws the attention of people to watch the full ad and learn what they are stating. The ad was extremely successful in trying to sway people’s opinions of what type of glasses they should buy. Anyone that needs glasses will find that this ad was informative and convincing that “America’s Best” glasses have the best deal. However, people of race or different ethnicity would feel a little offended that the advertisement did not include a black person, or foreign person in the commercial. These people would probably still buy “America’s Best” glasses even though

phase with a midway slumped over male humanoid pursuing a Crush, with the last picture being that of this stage, a propelled male individual standing upright, drinking a Crush soda. The Sunny juice advertisement has every one of the reserves of having try to connect with the more settled, both man and ladies, generally minded assembling of individuals that would see the gem, and

The advertisement is for a company known as Taylor. Taylor is a well-known manufacturer of primarily acoustic guitars. The page features a photograph cropped in the shape of an acoustic guitar body, depicting a brilliantly colored image of a older man in a red jacket in a forest looking at the trees. The image stretches over the entire height of the advertisement and takes up less than half of the page. The image alone was enough to grab attention and strives to do the same with the audience of the magazine. When the advertisement grabs hold of the reader, it hopes to pull them into reading the small paragraph and hear them out. The advertisement does rather well at pulling in the reader by using two appeals, pathos, and

1. In the first ad, the Japanese automakers feature Lance Armstrong in an appeal to authority fallacy to pump up the sales of Subaru cars. An appeal to authority fallacy is when a famous person endorses a product that he knows nothing about and thus is not a reliable source. Such is the case in this car ad that asks, “What drives Lance?” Lance answers that the power within drives him to overcome obstacles like cancer, and the naysayers that said he would never cycle again but did and won at both. This convinces the reader that anyone who drives a Subaru is unstoppable when looking danger in the face. Actually, the truth is Lance most likely knows nothing about Subaru cars since he is a professional road racing cyclist, except for being highly paid to endorse them, and his inside drive may have been enhanced from ingesting hormones.

Once again, this advertisement has a target audience of health-minded, middle aged women. The advertisement is for TD Ameritrade and isn’t really trying to sell a physical product, but they are promoting their mobile app.

A healthy diet that includes fruit is important, as it increases your energy leaving you feeling refreshed. The artist of this Del Monte image captures the idea of refreshment in this magazine advertisement for Del Monte’s new fruit cups called Fruit Refreshers.

Advertisements are and have been a staple for businesses that are trying to sell a product or service throughout modern history. Whether the product is a physical item or a service like a lifestyle, experience or knowledge. Businesses frequently use advertisement to not only to show their product or service to the public, but also to influence how the public sees and feels about their specific product. By using advertisement, the business is trying to persuade the public to purchase their product or service, by showing what it is and how it will benefit the buyers lives. There are many different routes of advertisement including commercials for television or radio, billboards, storefronts or vehicles, and in print like newspapers, flyers, or magazines. In this paper I will be analyzing an advertisement found in the September 2016 issue of the magazine Outside. I will describe the advertisement’s visuals and text, explain the message they are trying to get across, what they are selling and talk about the possible audience this specific advertisement is targeting. The message the I believe this advertisement is trying to say, is that if one uses their service one’s vacation will not only be the best experience but will also be the best for one’s health. For you to be able to follow along I will describe in writing what I see in the advertisement.

I created this advertisement in hopes to bring light of the importance of arguing. The visuals I chose are supposed to show the difference between a poor argument and a good argument. It is not direct though, it is also subliminal. The first slide shows a drawing of two kids arguing. The picture depicts the kids screaming at each other. The faces the kids have clearly show that they are angry with each other. This is suppose to represent the weak argument. In my

One of the ways advertisements influence consumers is through visualization. Colors play a big role in drawing in consumers. “According to Danciu the primary colors like red, yellow and blue tend to emphasize simplicity as well as speed. The secondary colors are created by mixing two primary colors together. These include green, orange and purple. The tertiary colors can be created by mixing secondary and primary colors together. If they want manipulate the consumers, the advertisers are mixing the images and colors together in such ways that can persuade and direct the consumers to purchase the product by deceiving and misleading them.” Colors have emotions linked to them and what Danciu is saying is that companies can mix them to grab the consumer’s attention and persuade the consumer into purchasing their product. People often make judgements based on color, whether it is race or colors of the rainbow so this concept of mixing colors to persuade a consumer is not far-fetched. “According to

The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way of gaining resonance from the consumer is by presenting to them how the product can actually benefit them. It is essential that we utilize an aggressive and persistent promotion and advertising approach to decrease the risk of consumers purchasing the Text-Clip. Thus, because of the uniqueness of the Text-Clip, and the fact that it is a product that consumers are not aware of, we must engage in an advertising strategy that creates a need, consumers never realized they had before. This can be achieved through the utilization of either a pull or push strategy. In order to gain a wider consumer base, we will utilize a hybrid promotional strategy where both pull and push strategies will be used. A pull strategy will allow us to grasp the attention and interest of our target market through the use of advertisements, while a push strategy will serve to create demand by allowing consumers to experience the product. The strategies and their components are elaborated below.