preview

Search Engine Optimization ( Seo )

Good Essays

As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine 's unpaid results - often referred to as "natural," "organic," or "earned" results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO utilizes techniques and methods to improve the search engine rankings of a website. Any search engine has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with query. Below are the main factors to be considered when using SEO QUALITY OF TRAFFIC - Attracting visitors who are genuinely interested in products or information offered by the website is very important. Trying to attract everyone irrelevant of the website target audience can cause negative results. QUANTITY OF TRAFFIC – After we have target audience clicking through from those search engine results pages, then getting more traffic is important. ORGANIC RESULTS - Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that we don 't have to pay for. IMPORTANCE OF SEO An important aspect of

Get Access