Social Media And Its Impact On Society

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media has become a very valuable marketing tool. Companies have figured out that paying a celebrity to advertise their product is smart and more affordable advertising tactic. Today's athletes have figured out a way to not only cash in by signing lucrative endorsement deals, but they are also making big money by endorsing products on social media. A company by the name of Opendorse specializes in monetizing social media campaigns for athletes. The company ranked the the top five athletes who are getting paid the most to endorse products on Twitter. Each dollar figure is based on how much the athlete receives for posting one tweet online. In order to put this into perspective, a single television advertisement costs about

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

In an article by Lindsay Stein titled Social media offers brands a new way to team with sports, the power of social media is shown when popular brand names use sports platforms to market their product. A company named Ignition helps companies use platforms such as the 2012 Olympics and Fifa World Cup to promote their product. Havas Media, owner of Ignition, acknowledged that these two events are a huge stage that needs to be utilized in their marketing. The biggest tool for companies to use to gain interest is the internet, which is a place for individuals that have common interest to communicate. In relation to sports marketing, sports blogs and forums are places where sports fans gather to express personal opinions. These two outlets give the sports fans a voice, and are perfect areas to market sports products. The topics in these blogs and forums vary, but the one constant is the love for sports. Ads are littered all over forums and blogs, which market all different sports brands. When researchers examine blogs, forums, Facebook, Twitter, and YouTube it gives them an idea of expected business outcomes and aid in directing marketing towards certain social groups. Two prime examples that Stein gives pertain to a well-known insurance company, Allstate. Taylor, a sports marketing firm, helped Allstate open a Google+ Hangout. The purpose of this was to connect fans with well-known athletes during the NCAA March Madness. This was the first time in history that a brand hosted a

Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being

Over a third (37%) of Twitter users will buy from a brand they follow.” With the enhanced technology that is found in our society, we constantly have it at our fingertips. Social Media is nonetheless frequently being used and onto our mobile devices. Progressively, social media accounts are created, especially on Twitter. DiMoro examines the social media effect explaining that,” Almost every team, league and sports association has a social media profile on Twitter. From the pros to the minors and from the high school athlete to the retired athlete, social media has been a force in the sports industry landscape.” The effect on social media is one way to market yourself. Therefore, it can directly influence a fan’s perception of that team or athlete. A view on Twitter statistics is quite astonishing and quotes, “During 2013 50% of Tweets regarding TV in the United States, a total of 492 million Tweets were about sports events. Sports events comprised 12 of the Top 20 Most-Tweeted-About TV broadcasts during the year, according to Nielson.” These tweets in regards to sports events are remarkable. Most people appear to be always tweeting about

Social media has proved to be a vital tool wherein businesses, and a host of other organizations get to converse directly with customers/audience, therefore resulting in an unparalleled level of fan engagement. Sports clubs and franchises have seized the opportunity and leveraged this incredible marketing strategy, working towards the common aim of creating a passionate, invested fan base (Du Plessis, 2013). Dr. Alyssa Tavormina, a faculty member of Florida University’s sports management program, mentions that fans do not only interact with sports franchises via social media, but also athletes have accounts which enable millions of fans to connect personally with them. This direct conversation has allowed fans to engage in the sport franchise activities. For example, the Florida Gators engaged a huge fan base via the social media approach, by launching the “#GatorAlways” campaign where fans shared their own personal experience of being a Gator fan. Nonetheless, Dr. Tavormina mentions that most of the sports franchises lack a comprehensive understanding of user’s needs and motivations in social media.

The article I read on the National Federation of State High School Association was an interview done with Jim Inskeep, whom is the athletic director at Carmel High School in Indiana. The interview conducted was about how the athletic department at Carmel High School handles social media. They talk about how the athletic department benefits from social media, Jim stated that the use of social media has been essential in communicating with their stakeholder. They primarily use Twitter to update the results during contests, promote upcoming events, and congratulate staff and athletes on any accomplishments that have been met. They have also used social media to send quick community alerts when games are running late. Educating student athletes and coaches about the

While many people put off and ignore the issue of social media and its downfalls, others say that people should think about how our lives are being affected by this advancement in technology, including, lack of human contact and precious time being lost due to consumption with social media. Social media is currently a highly controversial topic in which numerous people have mixed feelings. Society has typically viewed new advancements in technology as beneficial and a sign of success within their country. But, has it solely caused successful outcomes, or are there downfalls to these advancements?

Through facebook, Nike hold campaigns into promoting its firm. Sport products are advertised through facebook pages categorizing each of every of the product. Competitions held online into winning advertised prizes, it is one of the most efficient ways of creating awareness thus attracting customers. With Google+, it promotes Nike Company by hosting hangouts and questionnaires, in formatting the firm’s consumers and helping when in doubt with a particular good or apparel creating a brand image of a well impeccable, steady firm. As the use of twitter, Nike assists feeds to answering customer questions concerning the firm’s products, and refrain athlete celebrity endorsements to create awareness. All these social media channels are convenient to firms in promoting goods and services, however with research it has been proven that twitter is the most effective social channel, for advertising and promoting

Third-party applications on Facebook have facilitated the process through which companies have gained awareness for their services. AirAsia, for example, is a low cost Malaysian airline that launched a Facebook campaign to spread the word about their flights being launched to Australia. The company offered their Facebook fans the opportunity to be flown to Kuala Lumpa with 302 other Facebook friends (Taylor). This application became viral and enabled AirAsia to nearly double the number of daily flights

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.

“60% use Twitter, 33% utilize YouTube, 70% employ Facebook to communicate with their customers… 96% plan to spend more money on marketing through social media” (Southern New Hampshire University, 2015).