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Social Media Impact On Elections

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How presidential candidates present themselves in the media can be proven to impact election results dramatically. Political figure using social media did not start to become more common until after the 2008 election because Twitter and Facebook were just recently created, but by looking at data from the past two elections it shows that the news presidential candidates put on their social media can correlate with how people will decide to vote. After researching what topics political candidates post and how they present themselves in the media with election results it can be established that a candidate’s presence in social media can have an impact on how people might vote in an election. “By 2008 candidate websites were standard and campaigns …show more content…

In fact “ nearly 4 in 10 people have taken steps to block or minimize the political content they see from other users.” This shows that people modify what things they see on social media and proves that political opinions have become much more popular to share on a personal profile. The shocking thing is that “overall 20% of social media users said they have modified their stance on a political issue because of material they saw on social media and 17% say social media has helped change their views about a specific candidate.” Pew Research Center goes on to say that people who have changed their political views on an issue stated that social media pointed their views in a more negative direction. This is important to acknowledge because knowing that the ideas that changed people’s mind on how they thought about a specific candidate were negative can lead to the assumption that the news they were reading could have been fake. Since these numbers are so low it can be hard to argue that the news people receive on social media is considerable enough to influence people’s opinions …show more content…

There is evidence however, that shows that the majority of people will not change their stance on an issue based solely on what they see in the media. “ 79% say they have never changed their views on a social or political issue because of something they saw on social media.” This data can be hard to support though because people like to think they aren’t being persuaded by articles they read on snapchat by a 19 year old college student, but it doesn’t mean it’s not happening. “Still an important note that the majority of social media users are not swayed by what they see in their social networks. Some 82% say they have never modified their views on a particular candidate.” This can easily be argued against because there is no way to prove what kind of news these people are exposed to. If someone is on social media but doesn’t follow any political news accounts then chances are they aren’t really exposed to it in the first place which makes this an invalid argument. When looking back at all of the other data taken from Facebook and Twitter users who read political articles, it can easily be argued that in most cases what people read will have an influence on how

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