Soft Drink Interviews

In this article participants were given written and verbal information about the study and confidentiality, anonymity and withdrawal were reassured. All participants were fully informed and consented. Moreover, as the participant for this design is to permit the participants to ‘open up’ and discuss their experiences. It is crucial that any given time the participant should be permitted to discontinue with the interview if they feel uncomfortable. This is called as process consent, whereby the interview continuously negotiates with the interviewee to determine whether they are comfortable in continuing with the interview, (Polit and Beck, 2006). There are many ethical aspects to consider, the above is just one fraction used as an example, by simply suggesting that ethical guidelines were adhered to, does not illustrate ethical consideration. They did not show how to make the participant safe if they were difficult to manage.

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

When conducting an independent research project of any form, one must take into consideration ethical and bias issues. Throughout my research I will be keeping in mind the ethical and bias considerations. Also, to avoid any dilemmas I have made it an option on my questionaries for the participant to put

Phenomenological interview limitations may appear due to the researcher’s lack of experience in conducting interviews (Downey, 2015); which may interfere with the researcher’s focus and intentionality (Ashworth, 2017). Limitations may occur with the relationship between the researcher and the interviewee, including power struggles which might affect trust and honest participant reflections (Boucher, 2017). Further, time limitations could impede upon a participants deliberation process during the interview process (Downey, 2015). If a researcher is to understand the essence of a phenomenon; a suspension of judgment is required during participant interviews (Ashworth, 2017). Additionally, the researcher will need to be extremely attentive to experience the study through the participants’ eyes (Kelley, 2016). Individuals may choose not to answer every question, which is acceptable; yet, missing data can also become a limitation to the study. However, if enough participants do not answer the same question, the question might need to be reframed or removed; additionally, secondary data, such as technical reports, white papers or additional publications might be necessary to validate the research question (Johnston, 2014).

The household is a single-family household consisting of the mother a five-year-old sibling. The mother reported because she had to work all the time different family members and friends helped to care for the child throughout the infancy. The mother reported that the child responded well to different people. The mother reported that being a single mother was stressful.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

• The family is living is living at the poverty level. The mother is working full-time but only making slightly more than minimum wage.

Connect with Audience: Everyone here has had a soda right? We all have our favorite one, and even though we know that it’s not healthy we drink it anyways.

As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer.

We began the interview and recorded all their answers through a recording device for a more profound analysis in a better environment. We used a semi-structured interview study for our research. We conducted this type of interview because we wanted the patient to feel comfortable in the interview. But aside from that, we also wanted to follow the protocol during the interviews to gather all the information we needed. Consent was obtained from all the participants.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

Considering that soft drinks are one of the most popular drinks to a lot of people all around the world, unfortunately, a lot of them love to drink it almost every day and may not live without it. Soda becomes addictive, preventing one from drinking what the body needs the most which is water. In the market, there is a infinite amount of choices with multiple varieties of flavors, different tastes, ranges from classic soda to diet soda. However, consumers do not recognize clearly the negative effect of soft drinks that have a high chance of eroding their health away. Some of these examples include dental erosion, energy intake, obesity and other health issues. Nowadays, people live a healthy life to avoid health problems, so taxes on soft