Stakeholders of Tesco
Introduction
In this part of my report I am focusing on the Stakeholders of Tesco, These are the people who have an interest in and influence on the business and the way it operates.
Customers
Interests and expectations of Tesco
The interests and expectations of Tesco towards their customers are that they provide them with a great shopping trip, that they are a good neighbour to the community, that they operate fairly and honestly and also provide a choice of products including sustainable, healthy and affordable options.
How we engage them
Tesco’s engage their customers by having meetings and the meeting they have is called “Our Customer Question Time” and this helps Tesco to identify and respond to changing
In this task I will be describing eight different stakeholders which are; customers, employees, suppliers, owners, trade unions, employer associations, local and national communities and the government. I will be stating what they are, who they are, why they useful, how they influence stake holders on organisation and why they are useful to business I have chosen which is Tesco and The British Heart Foundation.
This report investigates the different stakeholders involved in influencing the purpose of Britain’s largest retailer Tesco Plc, this will then be compared to Bonzers Farm, which is a successful local business providing fresh produce. In this report we will get to distinguish key stakeholders in both businesses, and their relevance and the part which the play within that business. I will then conclude my report by discussing conflicts of interest and the interdependencies with those stakeholders.
Tesco’s is a private company which is owned by directors and shareholders who fund the business and the sole purpose is to make money. Tesco’s main purpose is to sell and make profit on products they sell such as food and online service. Tesco’s will provide excellent customer service and make sure all customers come back which
In this task I am going to show how each stakeholder has affected Tesco in a positive way and in a negative way. Tesco is a British national grocery which has many supermarkets all over the United Kingdom and other countries including china and Poland. Tesco has around 7 thousand stores around the world reaching over 560 thousand employees hired.
A stakeholder is a person or a group of individual who are interested in the success of a business in delivering successful results and maintaining the activity of the businesses products and services. There are internal and external stakeholders in every company. An internal stakeholder is someone who is internally connected to the business that have personal interests which they may follow. An external stakeholder can be a person or a group of people such as investors, customers, suppliers, people who are predisposed by the business but are not fully in the business.
They want to gain respect and value from their customers, so that they will become loyal to them and recommend Tesco to others as a good store which will improve their reputation and gain them more customers. So by making sure they listen and respond to all their customers’ needs there more likely to achieve this. If they did not treat their customers well and strive to meet their needs they would not have many customers, would not have a good reputation and they would there for not sell a lot and make hardly any money.
The aims at Tesco PLC is to be a leading retail supermarket and that excellent quality services are provided whilst products such as food and clothes are of a low cost. By also having cheaper prices than competitors such as ASDA. The objectives in doing this is to increase profits by increasing sales to the maximum. This is done by providing a better service of care so that the current customers stay and attracting more customers from the competitors such as ASDA. Therefore, profit will increase due to the cause of an increase in sales. This objective is measurable due to being Tesco PLC can keep track of the volume of sales. Another objective is to minimise the prices of products of food and clothes. Tesco PLC aim for householders to have a cheaper trip by Tesco PLC offering more deals so then customers can take advantage of, so their shopping will be cheaper. Furthermore, this aim can be achieved. An extra objective is to sell more healthier food related products so that more customers will be attracted of whom are interested in a healthier lifestyle. Also, the objective of developing an online site so this will attract more customers and increase in profit due to people who may not have the time to physically go to Tesco PLC will be to shop some way. As online shopping is more convenient for some customers. Final objective for this
TESCO faces three different social and environmental issues, which makes it significant for them to implement effective corporate social responsibility strategies. It is analysed from the CSR report of the firm that they are focused towards three big ambitions, which includes improving health, reducing waste of food and creating opportunities. The organisation is focused towards reducing food waste not only in their own operations but also promotes the concept in the value chain that is distribution networks, fields, homes, and farms. To achieve this target, TESCO analysed the areas where waste takes place and designed tailored solutions for tackling this problem. In addition to this, they also focus on developing the strategies through which health can be improved on long-term basis. In order to attain this aspect, the company introduced a project named as The Tesco Eat Happy so that relationship of food and customers can be improved. Moreover, the management also focused on creating opportunities for youth so that friendly and healthy environment can be promoted. These issues were
Stakeholders have a significant influence on the aims of an organisation. They are the people who are affected by or interested in the business. In some organisations the shareholders are stakeholders, and at times have some of the decision power. In trade organisations, customers are also considered stakeholders; therefore their needs are part of the organisation’s overall objectives.
Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are
that they will be able to contain more goods and sell more to gain a
If Tesco's know how good or bad their customer service is then they can make improvements where appropriate. Since they are in such a competitive market they must monitor regularly and act fast on anything which needs improving. Tesco's is such a big company it will be hard to monitor the customer service in all the stores, but an easy and efficient way of doing this is to use mystery shoppers. This is basically when a researcher is paid to act as a normal customer and just shop around the store, looking for any improvements and commenting on what is good. The employers working at the store do not know who the mystery shopper is so results are accurate. This type
Based on the evidence above, it can be inferred that Tesco Bank is now at the maturity stage. According to the trend of profit, the product achieved acceptance by customers for a period of time, then the big change in 2008 led to rejuvenation of its business. At the same time, the sales growth was slowdown but it seems to increase in the future. These points match to the characteristics of maturity stage (Kotler and Armstrong, 2012).
Tesco are committed to having a constructive dialogue with stakeholders to ensure that they understand what is important to stake holder and allow their selves the opportunity to present their position. Engagement helps them to identify new risks and opportunities to ensure that their long-term strategy is sustainable. In some instances, they find that working with stakeholders in partnership can help deliver shared goals. They might not be able to satisfy all stakeholder concerns all the time but through engagement they can do their best to balance competing demands. Tesco knows that customers need to be able to trust their business and stakeholder will only trust them if they believe that they are engaging on an appropriate basis with their stakeholders. Tesco programmed of engaging with stakeholders including customers, staff, suppliers, investors, government, regulators, non-governmental organizations and others, there 472,000 employees serve millions of customers around the world. Tesco look after and develop them so they can look after their customers. No one tries harder for
Understanding the consumers’ shopping habits is the perpetual goal for the supermarket chains. This research aims to investigate and analyze the customers’ attitudes and perceptions towards the supermarkets’ store brands in UK supermarkets, to help the supermarkets successfully brand and market their own products. In order to achieve this purpose, 46 questionnaires were given to GU and GIC students by face to face and via email. More specifically, the questions inquire the