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Strategic Management Theory Essay

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This study utilized strategic management theory and symbolic interaction theory as theoretical guide for the study.
Strategic Management Theory: An Overview
Strategic management is the act or science of mixing different strategies, formulations, implementations and evaluations together in a bid to achieve certain goals and objectives for an organization (David, 2005; Mohd Khairuddin Hashim, 2005; Zainal Abidin Mohamed, 2005). From this perspective, Strategic Management Theory (SMT) is can be conceived as a management theory derived from the combination of systems perspectives, contingency approach and information technology approach (Raduan, Jegak, Haslinda & Alimin, 2009). It symbolizes the process and approach of specifying an organization’s …show more content…

According to them, the profit-maximizing and competition-based theory focuses on the notion that the central objective of business organization is to exploit long term profit and develop sustainable competitive advantage over rivals in the external business environment. Correspondingly, the industrial-organization posits that the state or position of an organization within the external business environment is very essential for attaining and sustaining competitive advantage, which relates to the theoretical stance of the traditional industrial-organizational theorist who perceived strategic management as a systematic model for assessing competition within an industry (Porter, 1981). On the other hand, the resource-based theory which materializes from the belief that the basis of organizations competitive advantage is inherent in the internal resources, as opposed to their positioning in the external environment. That is rather than simply evaluating environmental opportunities and threats in conducting business, competitive advantage depends on the unique resources and capabilities that a firm possesses (Barney,

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