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Sugar Sweet Mission Statement

Decent Essays

Business Name
Sugar Sweet is a confectionery business. The aim of the business name is to attract customers with a memory-provoking, succinct and simple name which gives a glimpse of the products the business provides. The use of the words ‘sugar’ and ‘sweet’ next to each other creates an alliterative ‘s’ tone which is soft and ‘sweet’ (mirroring part of the business name). The words individually are associated with satisfaction and bliss, but when combined, evokes pleasant memories of enjoying confectionery. The use of two short, alliterative words forms a desire to re-experience the contentment of eating sweets in customers’ minds, resulting in the purchase of the business’ products.

Business Logo
The logo of ‘Sugar Sweet’ consists of a …show more content…

The skills and knowledge of different people are also combined during a partnership, which can greatly assist the business. Despite the advantages, having a partnership has the risk of causing disagreements and hostility among partners, as there is no authority in the business as power is equally distributed between partners. Hence, partners will have to be flexible and negotiation and discussion with other partners before making business decisions must occur.
Relevant Legislation
Before opening the business, the local council (Liverpool City Council), must be contacted so that ownership details are updated. Documentation must also be sent for council approval of the business which involved handling of food. A food safety supervisor must also be appointed as part of Food Act 2003 to ensure that products made by the business is safe for human consumption and prevent misconduct when during sales. The premise in which products are the products are prepared in (the residence of Sugar Sweet partner Anthony Tran) must also have development approval.

Operations
Sugar Sweet produces and sells a range of products to family, friends, members of the local community in and around Glenfield and students of Hurlstone Agricultural High School. The business’s primary products are lolly kebabs, which consist of well-known confectionery: strawberry clouds, marshmallows, gummy worms, sour straps and other

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