1. Introduction The introduction of supply chain management is increasingly seen as a very important factor in improving companies’ bottom–line performances (Agus, A. 2011). Auric Pacific Group Limited (APGL) manufactures brands such as Buttercup, Top One, Sunshine and exclusive Gourmet meats. In this paper I will be focusing on Buttercup butter. Buttercup butter is manufactured by Auric Pacific Food Processing Sdn Bhd, which is a Malaysian subsidiary of APGL. APGL has used various strategies and integrated supply chain to maintain its competitive edge in the market. APGL does not just deal with manufacturing but has kept a competitive edge in the market by being involved in a wide range of businesses which includes the distribution of fast …show more content…
The paper will then be concluded with recommendations for the company to maintain its competitive edge in the market with the right supply chain integration. 2. Supply Chain Integration Management APGL has integrated supply chain activities as it aims to effectively integrate its own company’s internal functions and link them with the external operation of suppliers, other supply chain members and the consumers. APGL has prioritised on time delivery and maintained high standards of front line services to its customers. The company is always reviewing ways to better enhance its relationship with partners while still achieving profitable margins (Auric 2014). It is known to the company that to remain competitive, the process of making and distributing products and services to customers and maintaining positive relations is the main key. In the SCOR analysis we will see how integration, collaboration and coordination across organisations will help in both cost and …show more content…
Research and liaising are done with other appointed distributors so that accurate market demand is captured before manufacturing. The raw materials for the Buttercup butter are sourced for in Malaysia to help them manufacture their product as compared to Singapore which the raw materials are definitely cheaper in Malaysia (Source). Asia Pacific Food Processing Sdn Bhd makes the effort to source for different suppliers in Malaysia who are willing to supply their raw materials to their manufacturing plant. These raw materials are used based on the urgency of production (Make). The production team then looks at the demand of the goods from both Singapore and Malaysia market to decide what the right amount that needs to be produced is (Plan). They will undergo planning and reviewing to ensure least amounts of wastage occur. Once the good are ready for distribution, then the transportation company (Gerimis Baiduri) which is the 3rd party organisation, pick up the goods and ensure they are transported to the APGL warehouse in Singapore in the right temperature and time
Westminster Company is a giant Global manufacturer of health products whose brand has been recognized by the world. As the company they have three different operations which produce and distribute different product lines. Their main strategy on which they are working and which is a major success for them is decentralized management. Now they are re-evaluating their traditional supply chain strategy because the company is getting too much pressure from their large domestic’s customers and global customers. Now the company has to study on
Within Logistics, there is a “Control Tower” and Distributor Connect” program that were with the intent to monitor all inbound or outbound activities within internal or external resources, it has since been able to effectively reduce deadhead moments. By bringing innovation into their supply chains to deliver better efficiency and lower cost, it is no surprise that P&G was ranked among the Top 5 in the award for Gartner Supply Chain Top 25. With the effective supply chain, it has help to keep hiking costs at bay, where P&G can price their product competitively; which ultimately spells benefit for the consumers.
The company commits to operating and cost efficiency with high quality products and strong distribution management. This strategy enjoys a steady sales growth rate and positive profits.
management. It requires no buffer stocks are held, products arrives just they are needed on
Even in staple consumer goods, today 's environment is characterized by explosion of variety. How the company manages its supply chain in such settings influence business results and customer satisfaction.
With vision aligned, Nabisco concluded a critical decision on investing in Supply Chain. As supply chain management defines, all resources which includes finance, materials and information that flows from the supplier’s supplier ending all the way to the customer’s customer. In order to fulfill its mission, Nabisco’s supply chain will have to succeed. Supply Chain Strategic Management became the core competent that Nabisco need to achieve.
All supply chains are integrated to some point. One objective of increasing integration is focusing and coordinating the relevant resources of each participant on the needs of the supply chain to optimize the overall performance of the chain. The integration process, requires the disciplined application of management skills, processes, and technologies to couple key functions and capabilities of the chain and take advantage of the available business opportunities. Goals typically include higher profits and reduced risks for all participants, retailers, wholesalers, or manufacturers.
General operations will be handled by different employees in the production and transport line. The production managers will handle the huge number of production to cater for the new foreign exports. The transport and logistics department will then oversee timely and efficient transportation of product from the company’s plants to the distributors in foreign target countries. These people will also oversee the stipulation of the minimum-order quantity per shipment
As companies debate on integration journey, it is obvious that organization of various types and material managers from different functional areas are seriously talking about supply chain integration explained Fawcett & Magnan (2002). They further explained that forward integration efforts are on pace or slightly ahead of backward integration derived from their research result scoring a mean of 4.33 (2002, p. 345). Therefore, firms cannot settle that whatever works for them will work for others as internal, backward, forward or complete integrated model serves at various divisions. As a matter of fact, it depends on the functional units that have to be integrated and what kind of product and services are offered by the company. Single-firm integration is very challenging tackling issues such as risk sharing and rewards across organizations, meshing information systems and coordinating measures is
This report has been prepared to analyze the supply chain management process, design and planning of this particular Domino’s location. Theoretical parts have been used to evaluate the company’s supply chain process in terms of its product and service offering. This report also focuses on the daily operations of this franchise. The focus has been placed on the daily operations processes of the Dominos store located on lakeshore Blvd. (w), Toronto, ON. This report is a result of team research, case study analysis, a store visit, interviews and insights from Dominos existing employees, application of theoretical concepts, models and prior experience. This study shows how Dominos has been able to position itself as a market leader in its segment. Finding various aspects of the company’s processes, provides as an token of appreciation to the company’s efforts to continuously grow in the changing market conditions by taking new product design into consideration and being innovative against its competition.
In reverse, P&G promoted the continuous improvement of logistics services of Paogong which has been the today's leading third-party logistics company.
When addressing the issue of supply and demand, it is important to understand that “supply” refers to the number of product available or accessible to consumers. The term “demand” refers to the number of consumers interested in a given product. Therefore, supply and demand is an economic concept that applies to the relationship between the cost of a product and the desire for that product. The more demand there is for a product, the higher the cost of that product will be. When supply of an item goes up or with a lack of demand for a certain product, the cost of an item goes down. “Demand and supply integration is the subject of increasing scholarly attention. The theoretical emphasis on combining market and supply chain data as the basis for strategic and operational decision making is particularly relevant in the context of Consumer Packaged Goods (CPG) supply chains, and offers the basis for advancing our understanding and
The activities carried out in the research focuses on understanding the concept of dynamic supply chain in the food retailing industry. The main objective is to assess the need for implementing dynamic supply chain for the growing products and demands in food retailing industry. Different research methodologies and techniques used for research process are explained. Data collection and analysis processes thoroughly described with expected research outcomes.
Production processes can occur in various features, for example, the industry branch and the production type. "In the context of globalisation, the production processes in global companies are divided in many different and specialised manufacturing facilities. This creates global