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Supply Chain and Brunswick Distribution

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OPERATIONS AND PRODUCTIONS MANAGEMENT – GEMA 5400 | Brunswick Distribution Inc | Case Analysis | | | |

Table of Contents

Introduction ………………………………………………………………..1

Executive Summary ……………………………………………………2

Application and Analysis ……………………………………………..3

Literature Review………………………………………………………….4

Conclusion……………………………………………………………………..5

Bibliography…………………………………………………………………..6

Appendix…………………………………………………………………………7

INTRODUCTION
Brunswick Distribution started as a small distribution company 10 years ago when Alex Brunswick stated using his grandmothers shed. The company further grew and moved into a 20,000 square-feet leased facility.
Ten years ago, the company entered into an agreement with Kitchen Helper …show more content…

Even though direct competition has decreased, the tendency of retailers to get their products directly from manufacturers puts the company in a position of relooking its competitive edge as a distributor. The marketplace is shifting from an individuality to supply chain performance – the ability to meet end-customers needs through product availability and responsive and on-time delivery. Supply chain performance crosses both functional lines and company boundaries. Brunswick must change their way to fill customer orders faster and more efficiently than the competition.
The company is hoping to make a decision that can improve the efficiency of its operation with sound a strategy to reduce costs as well as increase performance. They must manage the inputs with the outputs to achieve the appropriate competitive priorities of the firm’s enterprise processes. With their borrowing ability reduced due to manufacturers offering no credit and retailers demanding payment within the same cycle of 30 – 60 days, Brunswick is placed in a position of exhausting their borrowing ability and another loan would be difficult to obtain, a solution would be to consolidate their debts, engage discussions with a financial institution that would willing to buy the debt from the original loaner and willing to apply less interest rate thus raising the loan limit so the company can borrow more.
The company can consider incentives for retailers who pay direct

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