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Tale of Two Airlines Essay

Decent Essays

Case Analysis – Tale of Two Airlines in the Network Age
By –AKK
This case analyses Prof. McPherson’s service experience with respect to two Airline carriers, which was not expected in this age of Network and Information Technology and also the service level expectations from the customers. First we analyze the setting/situation, issues Prof. McPherson experienced and his assumptions; and then try to address them. The bottom line: addressing such situations would improve efficiency, customer loyalty, brand name and increased profits
Situation:
* Atlanta’s Hartsfield Airport is ranked as one of the busiest international airports. * 3-6PM is one of the busiest times of the day in terms of airline traffic and the number of people …show more content…

The technology to communicate between the airlines is available and the customers do expect that the airlines share their passenger information for connecting flights.
Flight to London left 7 minutes before departure time:
Given the time and weather, the airline crew would have been under lot of stress and might be very eager to move on to their next task and also we need to consider operational expenses of a foreign airline. There are multiple issues here: 1. No communication between the two airlines regarding the flight delays and the connecting passengers (already discussed above). 2. The London based Airline could have verified their passenger list and should have identified Prof. McPherson as a Gold card member and a loyal customer and should have taken any one of these actions based on the situation: * Should have waited until the departure time. * Should have an agent at the gate until departure time and should have helped Prof. McPherson with alternative arrangements, if he was late.
London based airlines should be able to access their central database from any place in the world and should have been able to identify their patrons.
Positive note,

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