Telstra Environmental Responsibility Essay

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Electronics Recycling. Electronic recycling is one consideration the company can do better with. Recycling in general lowers greenhouse gas emissions that are caused by manufacturing items for the first time. Recycling electronics conserves natural resources making cleaner air and water. The valuable resources computers and electronic components carry are metals, plastics, and glass. According to the Environmental Protection Agency (EPA), recycling a million laptops would give back enough energy for 3500 American homes’ electricity. A million cell phones would could yield 35,000 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium. Instead of throwing out the old computers and blackberry’s, the company could simply upgrade the hardware or software and then recycle the parts necessary.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

As used electronics is becoming a waster hazard worldwide local governments such as where I live include programs at local waste stations purely for electronics. This encourages local residents to freely drop off their electronic waste, like TV’s and computers and mobile phones to these locations where the waste is sorted and than shipped to facilities that can process this waste appropriately which also includes recycling as much material as possible. This has a

Comcast is capitalizing on the sustainability facets to gain the public trust to ensure that they have clients and employee for the future. The techniques that Comcast are utilizing to contribute the development of sustainability throughout the community that they’re operating in is though Products and Packaging. Comcast and NBCUniversal has taken a stand in reducing carbon emissions and minimizing the methods in which the organic footprint which focuses on the production concept of its business, this consist of the physical products it produces. Comcast is diligently working to make ensure that the supplies purchased for the operating of the Company and innermost workings more biodegradable and also to include more eco-friendly donations for stores to carry. The products are made of more sustainable material or reusable products (which it calls Eco-Impact) or products, like reusable water bottles and bags, which help endorse an environmentally profound lifestyle (it calls these Eco-Easy).

It has become the new “norm” with people to replace their electronics because their devices become out of date or they feel like they have to have the latest thing. In the article “Our E-Waste Problem Is Ridiculous, And Gadget Makers Aren’t Helping,” by Christina Bonnington, the author discusses how people buy new electronics every year when they come out and the old ones get abandoned. She also talks about how many people aren’t properly recycling their old devices and how some electronics can be impossible to recycle the right way. She also talks

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

Today, with over 7 billion people on Earth, the demand for technology is rising rapidly. As companies work hard to meet demands and mass produce technology for both society and businesses, they release harmful chemicals and gasses which pollute the environment and result in climate changes (Ramey). And not only does the overproduction of technology pollute the air, but it also harms the ground that we stand on. Technotrash, or any broken or unwanted electronic device, is currently the most rapidly-growing type of waste (Green) and according to GreenDisk, a company dedicated towards safely recycling technotrash, over 80% of technotrash is not being recycled. While technotrash represents only 2% of America’s trash in landfills, it equals 70% (emphasis) of overall toxic waste (“11 Facts”) because the toxins in technology can leak into the ground (Anthony). For example, lead from cell phone circuit boards can cause

In her essay, “The Story of Stuff: Electronics”, Annie Leonard discusses certain technology manufacturing processes, and the growing ecological problems of technological “e-waste” that they cause.

If you where to ask a small child in Nigeria—"what do you do everyday?" They will most likely answer, "burning e-waste and selling the minerals inside in in." Not an answer you would receive from an American children living in the Untied States. Slowly this kids are being sicken by all the dangerous substances that e-waste contains. Soon this will lead for their bodies to stop growing properly. They will eventually die. Old electronics should not be thrown away, instead recycled. Because it is not healthy for the people in the countries that try to take out the material inside of the e-waste. And because we need tougher laws. Also because you can recycle.

Founded in 1975, Telstra is Australia’s largest telephone and Media Company. Its main activities comprise of operating and building telecommunication networks and marketing a diverse range of entertainment products, some which include, pay television and internet access. Telstra’s mission is to “Build technology and content solutions that are simple, easy to use and valued by our customers. We strive to serve and know our customers better than anyone else.” There future long term goals need to be

the continual improvement of the environmental performance of our activities, products and services and prevention of pollution, which complies with the international ISO 14001 standard;

Covanta Energy Corporation (Covanta), formerly known as Ogden Corporation in 1939 until 2001 when the company changed its name, operates as a subsidiary of Covanta Holding Corporation. When Ogden Corp. faced the economic crisis in 1960s, Ralph Ablon, the president and directing force behind the Ogden Corp. said, “Evolutionary adaptation is just as important for a company as it is for organisms” (“Ogden Corporation”). Indeed, evolutionary adaptation has repeatedly taken Covanta from facing the danger of bankruptcy to a successful recession-resistant business model as it is today. Evolutionary adaptation has also helped Covanta slowly merging into e-waste recycling business, also known as electronic waste recycling. While environmental groups are concerned for the issue of air emission, Covanta executes efficient implementations on the process of incineration so as to gain more control of emissions. By doing so, Covanta is able to maintain 80% to 85% below Environmental Protection Agency (EPA) air quality limits (LaMonica). Correspondingly, Covanta’s effective business strategies lead to a rapid growth in its sustainability. Especially since the announcement of hiring a Chief Sustainability Officer for the Refuse System in 2008, Covanta’s sustainability engagement has shown a “significantly positive effect on the wealth of shareholders of the firm” (Sharma, Rajneesh, and A. J. Stagliano 14). Besides, because Covanta approaches its greater sustainability by

Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long