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Texas Roadhouse Essay

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Texas Roadhouse Table of Contents Executive Summary……………………………………………………………………..3-4 SWOT Analysis…………………………………………………………………………4-5 Competitor Analysis……………………………………………………………….……6-7 Target Market Determination……………………………………………………….….7-8 Branding…………………………………………………………………………….…..8-9 4 P’s of Marketing……………………………………………………………………..9-10 Plan for Implementation……………………………………………………………...10-12 Product Service Life Cycle…………………………………………………………...12-13 Conclusion……………………………………………………………………………….13 Bibliography……………………………………………………………………………..14 Executive Summary "We wanted to provide a place that the whole family could enjoy," says Taylor. "Texas Roadhouse is about a hearty, good meal with service that is friendly, energetic, and …show more content…

I feel as though great food at a reasonable price along with timely service constitutes value. Price is always a factor to a customer, but they must also realize that quality food and service has a price. We currently have over 260 locations in 44 states and plan to open many new locations throughout 2007. Our

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