The Challenge Of Maintaining And Improving Brand Management For Procter & Gamble

Procter and Gamble Co. also know as P&G, is an American multinational consumer goods company, founded by William Procter and James Gamble. Its products include cleaning agents and personal care products. It has in its kitty global brands such as Ariel and Tide in the Fabric care segments and Head & Shoulder, Pantene and Rejoice is the Hair care segment. For this case study selects P&G Company as it has an important role in the consumer segment products. As P&G was a popular company, the financials statement shows better performance in the previous year.

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

Global Household Brands is in a market in which it is difficult for a new company to enter. With the difficulty to gain access to distribution channels and difficulty to develop a strong brand consumer base, the market the GHB is in is strong. Major threats to Global Household Brands products are the entering of larger companies such as Clorox, Arm and Hammer, and S.C. Johnson. These companies are much bigger than GHB, and can rival their products. GHB doesn’t want to rival these larger companies, because these companies have the potential to market more and steal market share, like they did for 1995-1999. Since GHB and the larger competitors are mature, it has become a consolidated industry, as GHB and its competitors are struggling to differentiate their products from one another. Consolidated industries tend to depend heavily on price and quality, which could lead to lower profit margins. GHB has a reputation of producing high quality products, but that is beginning to be tarnished because of the poor job by the operations manager.

Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers.

P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.

Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries.

The topic is Brand Management. Brand Management is basically related to the brand of a particular company or product. In this report, a brief introduction of brand management is given through which some of the important aspects of brand management will come to light. Brand Management mainly deals with the betterment and keeping a balance between the brand and the company. Brand is one of the most important aspects of a company & that is why it is

Brand recognition and strategy was a struggle during the first year. Global Imports purchased market judgment to gauge how well the products were selling, and to see if they were meeting consumer needs. Unfortunately, we had to rebrand the workhorse and innovators product line, as they did not sell very well during the first year. However, as the second year approached we found that in comparison to the other competition that was meeting product needs for workhorse and innovators we could boost sales and revenue. Even though we rebranded, we found that introducing another product would also increase sales and possibly increase sales in other areas as well. As an end result the workhorse and innovators brands actually did become profitable. Whereas, the diverse line cost more money to produce than anticipated. Furthermore, then one thing that hurt the firm in the last stages was the firm did not purchase the market judgment to

This is why it’s essential for brands to get to know their markets, their buyers & the brand elements required of them, in order to build and create effective branding strategies. The following essay discusses this further.

number of tools are available to assess and manage corporate brands proactively. In this article the

While non-investors may not be too familiar with Proctor & Gamble (PG) they have probably heard of one of its many subsidiaries which include Pantene, Old Spice, Head and Shoulders, Gillet, and Crest to name a few. For the most part, P&G competes in the consumer products retail industry. Since its founding in Cincinnati, Ohio in 1837, the company has grown tremendously and today it operates around the globe.

Procter & Gamble is a producer of branded consumer products marketed domestically and internationally in 180 different countries. Proctor & Gamble brings to market many household brands including Tide, Pringles, Olay, Charmin and most recently Gillette just to name a few. Distribution channels include mass merchandisers such as Wal-Mart, grocery stores, membership clubs and drug stores. Proctor & Gamble’s top 10 customers, including

Procter & Gamble (P&G) is a multinational corporation that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. The global consumer goods company was started by William Procter, an English candle maker & James Gamble, an Irish soap maker in 1837, and has been well established since then, ranking fifth place of the "World's Most Admired Companies” by Fortune Magazine . P&G constantly strives to provide branded products and services of superior quality and value that improves the lives of the world’s consumers , where P&G’s brands serve 4.4 billion people in more than 180 countries.